IAB Issues Best Practices for Social Ads


So-called “social ads” are those that display data and reflect actions taken by social network members. Recently, the Interactive Advertising Bureau (IAB) released its “Social Advertising Best Practices”, [LINK HERE], developed by a 151-company committee with 218 members including MySpace, Microsoft, Google, Facebook, SocialMedia.com, CBS, Accenture, PriceWaterhouseCoopers LLC, Condé Nast Digital, IDG Entertainment, and Nielsen Online. The report addressed advertising on social platforms, (which it distinguishes from behavioral advertising). Kudos to the IAB and its committee for the attention given to privacy. The report emphasizes the importance of privacy rules that “ensure that data collected from consumers is fone with consumer consent, that consumers have appropriate notice and choice in what and how their data is used, and that data access and use are consistent with the privacy expectation set by the consumer.”