January 2010

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Flash Cookie

We have done multiple blog posts warning about mis-use of flash cookies, so we are not going to harp on the issue again.  And although it is flattering to be called a watchdog, we are just a small consumer privacy and technology focused think tank focused on advancing responsible data use practices.  So if you […]

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Future of Privacy Forum Releases Behavioral Notices Study

Today, the Future of Privacy Forum (FPF) released the results of a research study which tested the effectiveness of using new icons and key phrases to provide web surfers with more transparency and choice about behavioral advertising practices. FPF launched the notices initiative in May 2009 and partnered with a number of divisions at WPP, […]

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A Little ‘i’ to Teach About Online Privacy

A Little ‘i’ to Teach About Online Privacy New York Times By Stephanie Clifford January 26, 2010 A LITTLE blue symbol is carrying big implications. A mockup of an ad that includes the Power-I icon. Trying to ward off regulators, the advertising industry has agreed on a standard icon — a little “i” — that […]

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Future of Privacy Forum Release Behavioral Notices Study

FOR IMMEDIATE RELEASE: January 27, 2010 Media Contact:Ted Kresse 202.777.3719 [email protected] Future of Privacy Forum Releases Behavioral Notices Study Research Shows Transparency and Choice Significantly Increase Acceptance of Behavioral Ads WASHINGTON – Today, the Future of Privacy Forum (FPF) released the results of a research study which tested the effectiveness of using new icons and […]

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Privacy Scholars and Think Tank Partner

Privacy Scholars and Think Tank Partner GW Magazine January 25, 2010 GW Law School and Washington-based think tank the Future of Privacy Forum announced a partnership to advance programs focused on the future of privacy law and policy. Christopher Wolf quoted: “FPF and GW Law have come together to create something quite new: a formal […]

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Another Step Forward for Transparency…

One more step forward for transparency in the behavioral advertising world, as today Lotame Solutions launches its new preference manager. Web surfers can see the categories in their profile used for ad targeting, add or delete some of them, or opt-out. Lotame follows in the steps of DoubleClick, Yahoo, and BlueKai in taking one of […]

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Microsoft to delete full Search IP addresses after 6 months

The news is just in that Microsoft is announcing that it will delete full IP addresses from their Bing search engine log files after 6 months. In July 2009, when Microsoft and YAHOO announced their search partnership, we predicted that real competition in the search arena between Google and Microsoft could lead to privacy benefits […]