MMA & FPF Talk Mobile Privacy Fundamentals


Future of Privacy Forum Co-chairs Jules Polonetsky and Chris Wolf presented today along with other industry leaders at the Mobile Marketing Association Webinar: Privacy Fundamentals for Mobile–What You Need to Know To Successfully Navigate the Landscape. Chris Wolf discussed the risks associated with poor mobile privacy practices such as the WSJ’s “What They Know” series that has served as a roadmap for congressional hearings. Fran Maier, President and Executive Chair of TRUSTe reported survey results revealing that 85% of users are interested in being able to make choices regarding targeted mobile ads. Jules Polonetsky affirmed these findings and stressed the importance of providing users with privacy controls such as a user-friendly opt-in or opt-out choice on their mobile devices. Among the topics discussed were concerns with collection and use of precise location data for behavioral advertising, children’s privacy, and media and advocate concerns around the use of device identifiers for tracking. If you have any mobile privacy questions, feel free to comment below or email us at [email protected]