Future of Privacy Forum Survey Finds Free Mobile Apps Better than Paid on Privacy Policies
Apps supported by advertising and tracking twice as likely to have privacy policies as paid apps
1. Free apps are twice as likely to have privacy policies than paid apps.
[list class=”bullet-3″][li]Out of the free apps surveyed, 66 percent had privacy policies, while only 33 percent of the paid apps had privacy policies.[/li][/list]
2. Free apps make their privacy policies easier to find than paid apps.
3. The percentage of paid apps that have privacy policies has slightly increased.
[list class=”bullet-4″][li]Out of the paid apps surveyed, 33 percent had privacy policies, marking an improvement over the FPF May 2011 survey in which only 26 percent of paid apps had privacy policies. (The May survey reviewed only paid apps.)[/li][/list]
Notes About Methodology:
The Future of Privacy Forum analyzed the top 10 paid and free applications for:
1) App Store, iPhone – U.S.
2) Google Android Market – U.S.
3) Blackberry App World – worldwide (all devices) according to the Distimo September 2011 industry report, released in late November.
The lists of apps are different from those used in the FPF’s first survey because the top apps for each OS/device vary from month to month. In this survey, FPF used the top ten lists in the September 2011 Distimo app industry report. The Distimo report provides the top paid apps in the U.S. for Android and Apple, and the top paid apps worldwide for Blackberry.
The Future of Privacy Forum (FPF) is a Washington, DC based think tank that seeks to advance responsible data practices. The forum is led by Internet privacy experts Jules Polonetsky and Christopher Wolf and includes an advisory board comprised of leading figures from industry, academia, law and advocacy groups.