Oct. 1 – Your Digital Trail: Private Company Access – NPR

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Jules Polonetsky is featured in a multi-series piece about digital life on NPR’s All Tech Considered:

“I think companies haven’t figured out how to talk to people about data or privacy,” says Jules Polonetsky, executive director of the Future of Privacy Forum. “And we think that’s a big part of why the industry has such a bad rap. They’re worried that [consumers’] reaction will be, ‘That’s creepy. I don’t like it.’ ”

But Polonetsky says most companies that track users have an innocent explanation: They are helping other companies advertise their products directly to you, or personalizing their service to buy your loyalty.