Future of Privacy Forum Releases Statement on FTC’s Settlement with Retail Tracking Company

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Woman with shopping bags

“Today’s settlement by the Federal Trade Commission with Nomi, a mobile location tracking company, demonstrates the need for companies with emerging technologies to be clear about the choices they provide consumers”, said FPF Executive Director Jules Polonetsky.

The need for transparent privacy policies in the field of mobile location analytics was the genesis behind the development of FPF’s Mobile Location Analytics “Code of Conduct”. Signatories of this binding set of privacy principles must provide consumer with clear opt-out options for tracking by MAC address or similar identifiers.

Consumers can easily and quickly opt-out of mobile location analytics by entering their device’s Wi-Fi or Bluetooth MAC addresses at www.smart-places.org.