Yesterday, October 26th, the Consumer Electronics Association (CEA) announced voluntary guidelines for organizations that manage personal and health-related data, particularly as generated by consumer wearable technologies. This step illustrates CEA’s attempt to promote consumer trust in technology companies producing and supporting health trackers and other wearable technologies. Future of Privacy Forum applauds CEA’s efforts to advance the interests of privacy and security in this new and rapidly expanding consumer technology. FPF is separately working with a number of companies and other key stakeholders to produce detailed guidelines for wearables. Many of the key principles identified by CEA are addressed, as well as additional sections that focus on research and secondary use of consumer-generated data.