PII, Cookies, and De-Identification – Accounting for Shades of Grey
Broadcast Date: June 22, 2016
Time: 1:00 – 2:30 pm ET
IAPP members: $159
Are tracking cookies personally identifiable information (PII)? What about IP addresses, MAC addresses, or mobile advertising identifiers — are they personal data, or can they be described as anonymous? EU laws, as well as HIPAA and COPPA in the U.S., have labeled these identifiers personal in many cases. Yet in most privacy policies, it remains widespread practice to describe these kinds of data points as “non-personal” or “anonymous.”
Despite a broad consensus around the need for and value of de-identification, one of the biggest challenges in the privacy profession remains how to determine when data is, or is not, de-identified. Join us for this in-depth discussion on how and when privacy professionals, industry groups, and regulators around the world have tackled this thorny question.
The panel will also explain and examine a recent effort by the Future of Privacy Forum to categorize data into a spectrum of identifiability, and make time to take your questions. You’ll hear us discuss how to create incentives for organizations to avoid explicit identification and to deploy elaborate safeguards and controls, while at the same time allowing data sets to maintain their utility.
What you’ll take away:
• A better understanding of current definitions of PII in varying environments and for different usages.
• Guidance on developing policy to effectively de-identify data sets, and under what circumstances.
• How current regulatory regimes are defining PII, and how that may change moving forward
• An understanding of the new Future of Privacy Forum’s data categorization tool, and how you could use it within your organization
Kelsey Finch, CIPP/US, Policy Counsel, Future of Privacy Forum
Projjol Banerjea, CIPT, Founder & Chief Product Officer, Zeotap
Leigh Freund, President and CEO, Network Advertising Initiative
Peter Lefkowitz, CIPP/US, Chief Privacy Officer, GE Digital
Eligible CPEs: CIPM, CIPP/C, CIPP/E, CIPP/G, CIPP/US and CIPT 1.50 CPE