User Reputation: Building Trust and Addressing Privacy Issues in the Sharing Economy
Ahead of the Federal Trade Commission’s June 9 workshop on the sharing economy, “User Reputation: Building Trust and Addressing Privacy Issues in the Sharing Economy” by Joseph Jerome, Benedicte Dambrine, and Ben Ambrose discusses the reputational, trust and privacy challenges users and providers face concerning the management and accuracy of shared information.
The report undertook a survey of a number of market leaders in the sharing economy sectors of transportation (Lyft, Sidecar, Uber), hospitality (Airbnb, HomeAway, Couchsurfing), retail goods (Etsy, NeighborGoods, eBay) and general services (TaskRabbit, Instacart, Handy) to review how these platforms implement access and correction capabilities. Brands were surveyed to see how they implement access rights, correction and response mechanisms, and whether they provide clear guidance for deleting account information.
