FPF Archive

The Blog

June 5, 2009 | Jules Polonetsky

Facebook to Eliminate Regional Networks

This is a very good move by Facebook because it resolves an issue we have always been concerned about — people who join, make their profile available only to friends and believe it is private. But then they join the Washington or other region network and dont realize that millions of people can now see […]

The Blog

June 3, 2009 | FPF Staff

Volume of the Obama Administration on Privacy

Our friend Saul Hansell at the New York Times has a piece today entitled “The Obama Administration’s Silence on Privacy, ” which references a speech given yesterday at the Computers, Freedom, and Privacy Conference.  The speech was made by Susan Crawford, a science and technology advisor to President Obama.  While we are often in synch […]

The Blog

June 2, 2009 | Jules Polonetsky

Can having the wrong friends online affect your credit rating?

I understand the idea behind marketers identifying users who have a lot of friends or are very active online and considering them “influencers”.  I “get” the marketing value of enhancing a users profile with information from a range of their online public activity.  Providing transparency to users and control over this type of data collection […]

The Blog

May 31, 2009 | FPF Staff

IAB Issues Best Practices for Social Ads

So-called “social ads” are those that display data and reflect actions taken by social network members. Recently, the Interactive Advertising Bureau (IAB) released its “Social Advertising Best Practices”, [LINK HERE], developed by a 151-company committee with 218 members including MySpace, Microsoft, Google, Facebook, SocialMedia.com, CBS, Accenture, PriceWaterhouseCoopers LLC, Condé Nast Digital, IDG Entertainment, and Nielsen Online.