FPF Archive

The Blog

October 27, 2009 | Jules Polonetsky

FTC Commissioner Thomas Rosch Reflections on Behavioral Advertising

In his speech to the US Chamber of Commerce, FTC Commissioner Thomas Rosch provides an interesting analysis of the Commission’s legal authority in the area of online behavioral advertising.  He calls non-personal behavioral tracking a “vexing” policy issue, but suggests that there are ” some hard legal issues that need to be resolved even if […]

The Blog

October 22, 2009 | Jules Polonetsky

Understanding Will Breed Trust…

Consumers need to understand more about what is being done online. The understanding will breed trust, and the trust will breed a more viable advertising solution. We agree with Jeff Hirsch, CEO of AudienceScience. But talk is cheap. Will industry really seek to deliver on user trust? We hope so but we also think that […]

The Blog

October 21, 2009 | Jules Polonetsky

"We just connect"

Steve Lohr’s “Bits” column in The NY Times today gave us a chuckle. A senior official at Adchemy, a privately held online marketing company, said this about his firm’s expertise in “statistical personalization”: “We don’t hold any data. We just connect to 30 or 40 data sources,” Mr.Nukala said. Businesses today should be seeking to […]

The Blog

October 15, 2009 | Jules Polonetsky

Brits express privacy concerns with smart meters

http://web.archive.org/web/20091108150053/http://www.smartmeters.com:80/the-news/656-brits-express-privacy-concerns-with-smart-meters.html Update from the UK:The Department for Energy and Climate Change (DECC) expressed privacy concerns within its impact assessment, stating that there “is theoretically scope…for using the smart metering communications infrastructure to enable a variety of other services, such as monitoring of vulnerable householders by health authorities or social services.” “Information from smart meters could […]

The Blog

October 13, 2009 | Jules Polonetsky

53 Billion Euro in Savings Possible from Deployment of Smart Meters in the EU – If Utilities Control Your Power Usage.

The Brattle Group, a leading consultancy with a focus on the smart grid, recently issued a *report* (expiered) stating the following: “Quantifying and stressing the environmental benefits of dynamic tariffs, ensuring transparent and adequate financial rewards and offering customers a lower flat tariff in return for providing “automatic” demand response could help boost customer participation.” […]

The Blog

October 13, 2009 | Jules Polonetsky

More Advisory Board News…

FPF is honored to have an Advisory Board that includes some of the country’s leading luminaries on privacy issues. We are also honored to announce the addition of three more esteemed privacy experts: Michelle Dennedy, chief governance officer, cloud computing at Sun Microsystems. Ms. Dennedy is an expert in designing policies that foster trust in […]

The Blog

October 12, 2009 | Jules Polonetsky

The Unruly Advertising Ecosystem

Kudos to Harvard Asst professor Ben Edelman, for his latest expose of the underbelly of the online advertising environment. Edelman, an FPF Advisory Board member, has been a long time critic of ad networks or advertisers that don’t do enough to control where their ads are placed. At www.Benedelman.org, he has documented ads showing up […]