FPF Archive

The Blog

June 18, 2009 | FPF Staff

FPF Launches Leading Practices Gallery

Today, two House Energy and Commerce Subcommittees are holding a joint hearing to discuss behavioral advertising. Clearly, Congressional leaders continue to have concerns about the technologies used to track users Web activity and are dissatisfied with current practices. The FTC has repeatedly expressed its dissatisfaction with the status quo. And significant numbers of consumers themselves […]

The Blog

June 18, 2009 | FPF Staff

Gallery of Leading Practices

In order to encourage companies to further develop innovative means of communicating with its users about data use and behavioral advertising, The Future of Privacy Forum highlights the following companies for taking the lead in providing transparency and control to its customers. If you are aware of other companies that deserve a “cheer”, please let […]

The Blog

June 17, 2009 | Jules Polonetsky

What is a browser?

Relying on your privacy policy to give user’s notice and choice? Watch this video where 50 people in Times Square were asked “What is a browser?” It’s not exactly a scientific study, but you get the point about the communication challenges involved if reading a page about browsers, cookies and IP addresses is supposed to […]

The Blog

June 15, 2009 | Jules Polonetsky

FetchBack – The Retargeting Company

Ad network FetchBack is now adding a link to its ads that take users to an informational and opt-out page.  This is certainly another step in the right direction, so we offer our compliments. That being said,  without a screenshot of what the little link on the ad looks like, the value to users of […]

The Blog

June 13, 2009 | Jules Polonetsky

In Depth Review of Social Networks and Privacy

Thanks to Prof. Michael Zimmer for his post about this University of Cambridge in depth comparison and study of social network privacy controls and policies.  Kudos to my former Bebo colleagues for being rated on top of the pack.  Not sure I agree with the conclusion that sites are intentionally playing a sophisticated communications name […]

The Blog

June 11, 2009 | Jules Polonetsky

Web Analytics Companies: Let Your Voices Be Heard!

    Web Analytics Companies: Let Your Voices Be Heard! Over the past year, FPF and other groups including CDT , EFF and the Federal Web Managers Council have proposed revisions to the current limitations on use of cookies by the federal government.One area where many seem to agree is that allowing government to use […]

The Blog

June 11, 2009 | FPF Staff

FPF Adds Two New Advisory Board Members

FPF is thrilled to announce the addition of two new members to our advisory board, which includes leading figures from industry, academia, law and advocacy groups.  Today we welcome Marcia Hofmann, staff attorney with the Electronic Frontier Foundation (EFF), and Danielle Citron, an Associate Professor of Law at the University of Maryland School of Law. […]

The Blog

June 10, 2009 | Jules Polonetsky

Economic Value of the Advertising Supported Internet

What is the value of all the advertising on the internet? The IAB has a report out.  Some interesting facts and figures including a nice chart on where all those internet workers are located.  One area that is not covered, and where a proper methodology would be hard but I think possible, would be drilling […]