FPF Archive

The Blog

November 20, 2008 | Jules Polonetsky

Consumer Choice and Relevant Advertising

The CEO of BlueKai, an online behavioral targeting and marketing company, makes some interesting points about giving consumers more control over their online profiles. The company’s profile viewer, which displays the categories they have put you in and which lets you edit your preferences, is no silver bullet, but it is one piece of the […]

The Blog

November 15, 2008 | Jules Polonetsky

The Future of Privacy Forum Agenda for Consumers and Businesses

FPF will seek to bring transparency to online data practices. Our plan is to document practices, produce multi-media educational materials, and commission reports and studies that provide consumers and policy makers the real story about how their data is used. FPF will seek to bring true transparency and user control to behavioral targeting and will […]

The Blog

November 15, 2008 | Jules Polonetsky

The Future of Privacy: Our Mission & Agenda

Society is approaching a turning point that could well determine the future of privacy. Policy-makers and business leaders soon will make decisions about technology practices that will either ensure that data is used for the benefit of individuals and society, or take us down a path where we are controlled by how others use our […]

The Blog

November 13, 2008 | Jules Polonetsky

Search and Privacy

Alissa Cooper, at the Center for Democracy and Technology, has just published a superb paper on search log files. She does a great job at walking through all the reasons search engines retain a person’s searches, flags the privacy risks of having those queries sitting around log term, and reviews potential solutions.

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