FPF Archive

The Blog

January 21, 2014 | FPF Staff

Study Weighs Privacy Concerns Against Relevant Offers for Mobile Shoppers, Reports MediaPost

Yesterday, MediaPost reported a study by IDC that provided an interesting insight on how smartphone users value their privacy in retail environments. According to MediaPost: “Smartphone owners were asked which was more important: retailers respecting their privacy or retailers presenting them with relevant offers. The results were essentially split, with slightly more than half (53%) […]

The Blog

January 21, 2014 | FPF Staff

Privacy a Big Priority for Mobile Location Analytics Companies at "Retail’s BIG Show"

This week, over 30,000 attendees and 500 companies swarmed the Javits Center in New York City for the 2014 National Retail Federation Big Show. The massive expo showcased the latest in retail technology, with mobile location analytics companies making a particularly strong showing. Ten of these companies (Aislelabs, Brickstream, Euclid, iInside, Measurence, Mexia Interactive, Radius […]

The Blog

September 16, 2013 | Joseph Jerome

Apple Introduces New Privacy Features with iOS 7

With all the excitement around the launch of the new iPhone and iOS 7, we thought it would be interesting to highlight some new privacy-specific features. Some of these have been introduced as part of the iOS 7 software; others, like the Touch ID fingerprint scanner, are specific to the new iPhone. Here are some […]