Another Step Forward for Transparency…
January 26, 2010
FPF Staff
One more step forward for transparency in the behavioral advertising world, as today Lotame Solutions launches its new preference manager. Web surfers can see the categories in their profile used for ad targeting, add or delete some of them, or opt-out. Lotame follows in the steps of DoubleClick, Yahoo, and BlueKai in taking one of the key steps that will help give consumers a greater comfort level with behavioral advertising. Check it out!
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Last Updated: August 31, 2020
