Hulu having success with opt-in ads
November 25, 2008
Hulu reports that giving users control over whether they see one long video ad or several short ones seems to be working well. Users don’t get a choice of viewing ads or not, but seem to welcome being able to decide the format of ads that they will see. Interesting to consider how ad networks or portals might provide similar options to give users additional controls like this.
Published:
Last Updated: November 25, 2008