WMACCA Tech & IP Forum: Behavioral Advertising – How to Protect Your Brand While Taking Advantage of Advanced Advertising Techniques

WMACCA Tech and IP Forum: Behavioral Advertising – How to Protect Your Brand While Taking Advantage of Advanced Advertising Techniques

Tuesday, February 23, 2010

12:00 PM – 2:00 PM

LIVE at the offices of Morrison & Foerster LLP

1650 Tysons Boulevard

Suite 400

McLean, Virginia

OR by WEBCAST

Overview

The online collection of information over time, used to create profiles for

targeted advertising campaigns (better known as behavioral advertising),

creates more effective advertising and helps web publishers support their

sites. However, behavioral advertising has also raised privacy issues among

legislators, regulators, and consumer advocates. This program will include

a discussion of the current regulatory, self-regulatory, legislative, and

policy environment around behavioral advertising, how to take all of those

factors into account when deciding to engage in behavioral advertising, and

a look forward to what the business community can expect in 2010.

Speakers

Presented by Reed Freeman of Morrison & Foerster LLP;

Michelle Rosenthal, Division of Privacy and Identity Protection, Federal Trade Commission;

C. Lee Peeler, President & CEO, National Advertising Review Council and Executive Vice President, Council of Better Business Bureaus;

Jules Polonetsky, Co-chair and Director, Future of Privacy Forum.