CPRA Law + Tech Series: Basics of Online Advertising

FREE March 4, 2022 @ 3:00pm - 4:15pm ET (12:00pm - 1:15pm PT)
More Events
Register
Overview
Speakers

Overview

CPRA Law + Tech Series: Understanding Data, Decisionmaking, and Design

Session 3: Basics of Online Advertising

Co-Hosted by: California Lawyers Association Privacy Law Section and the Future of Privacy Forum

About the Series: What do privacy lawyers need to know about the technologies and data practices at the heart of emerging legislation? New state privacy laws, including the California Privacy Rights Act (CPRA), will introduce a host of new obligations for businesses. Privacy lawyers charged with operationalizing these requirements will need to understand the technologies that these laws address. 

In this Winter 2022 series, the California Lawyers Association Privacy Law Section and FPF will host informational sessions on technological basics for privacy lawyers. Each session will provide a brief summary of new requirements under the CPRA, the Virginia Consumer Data Protection Act (VCDPA), and the Colorado Privacy Act (CPA), accompanied by an exploration of the key technologies that are addressed in these laws, including digital advertising, global opt-outs, automated decisionmaking, and dark patterns. 

About Session 3: Join us on Friday, March 4th, from 12:00-1:15 PM Pacific Time, for an informational presentation on the basics of online and mobile advertising. 

The CPRA, and other new state privacy laws, are giving consumers rights to exercise controls around “behavioral” and “targeted” digital advertising, while often seeking to preserve “contextual” advertising. Yet many California privacy lawyers may still be unfamiliar with what these terms mean in practice. In order to help equip privacy lawyers to understand the new provisions, this session will provide a “101” introduction to ad tech, including: 

  • An overview of how digital ads are selected, placed, and measured in many websites and mobile apps using personal information;
  • An explanation of cookies, Ad-IDs, and other persistent identifiers, and how they are impacted by platform and browser settings; 
  • An initial overview of technical and operational issues related to the digital data flow of consumer data, including key concepts, such as multi-site retargeting, exchanges, profiling, and a high-level look at changes coming to ad tech through the deprecation of third party cookies;

This session is introductory – no prior knowledge is required. It will be followed later in the month by a deeper discussion of opt-out signals and global privacy controls on March 18th.

Presenters: 

  • Taylor Bloom, Associate, Baker Hostetler
  • Adam Towvim, Adjunct Professor, Brandeis International Business School and Partner, Chameleon Collective
  • Christy Harris, Director of Technology and Privacy Research, Future of Privacy Forum

Download the Slides | Watch the Recording

Speakers

Taylor Bloom

Taylor Bloom is a privacy and technology attorney in BakerHostetler’s Digital Assets and Data Management group, based out of the firm’s Costa Mesa office. Taylor has significant experience operating at the intersection of law, technology and business, with a keen focus on data privacy and governance. A certified privacy professional (CIPP/E, CIPP/US and CIPM) and the former in-house counsel at an advertising technology company, Taylor‘s diverse strengths include coordinating and leading the implementation of privacy and data security policies and programs; providing product and privacy compliance counseling; negotiating agreements with vendors and business partners; and maintaining a deep knowledge of the advertising technology ecosystem and related privacy issues. Taylor’s practice has a particular focus on advising clients on the privacy and product implications of digital advertising activities and the ingestion and sharing of data. Taylor is adept at working across company divisions to ensure practical, strategic, technology and business solutions.

Christy Harris

Director of Technology & Privacy Research, Future of Privacy Forum

Christy Harris, CIPP/US, is the Director of Technology & Privacy Research at the Future of Privacy Forum (FPF), where she leads internal research and public policy efforts on issues of data privacy and online advertising, mobile apps, and platforms.

Prior to joining the FPF, Christy spent 19 years at AOL, where she helped navigate novel consumer privacy issues in the development of internet staples such as AOL Mail, Advertising.com, MapQuest, and The Huffington Post. In her role as Senior Director of Global Privacy at AOL, Christy specialized in the intersection of privacy and technology with the integration of multiple online advertising platforms and other offerings, the expansion to worldwide markets, and engagement with new and evolving legal and self-regulatory requirements globally. Most recently, she also served as Privacy Program Manager at the cybersecurity company FireEye, Inc., where she implemented a vendor management program in preparation for the GDPR and worked to streamline global data practices.

Adam Towvim

Partner, Chameleon Collective

Adam is an interim marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap, and Waystar. As a strategic advisor, Adam’s focus areas include mobile/precise location and new digital media technologies, covering impacts to data privacy and digital advertising practices. Read his full bio.