Empowering Aging Through Technology: Privacy, Economics, and Adoption

Webinar November 16, 2026 @ 1:00pm - 2:00pm ET
Overview
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Speakers

Overview

11.16.26 agetech webinar graphic

Join Future of Privacy Forum and the University of Arizona Eller College of Management on Monday, November 16, 2026 from 1pm – 2pm for an interactive public webinar presenting findings from our joint research initiative supported by the Alfred P. Sloan Foundation. Based on parallel, nationally representative surveys of 1,000 older adults (age 55+) and 1,005 caregivers, alongside a new multi-dimensional AgeTech Taxonomy, this session provides an evidence-based roadmap for evaluating elderly-focused technologies across consumer and clinical settings.

Speakers will translate empirical data into practical strategies for policymakers, developers, and advocates seeking to balance digital caregiving support with user privacy and autonomy.

  • Design Intrusiveness vs. Product Category: Discover why tangible, single-purpose devices (like smart medication dispensers) achieve substantially higher user comfort (45.0%) than surveillance-capable AI companions with camera look-in features (28.5%).
  • Drivers of AgeTech Receptivity: Learn why demographic factors like income, gender, and education do not predict AgeTech adoption—and how existing device ownership and prior technology awareness serve as the primary gateways to acceptance.
  • Privacy Uncertainty & Insurance Limitations: Understand why roughly 50% of respondents are unsure if AgeTech apps respect privacy, and why insurance subsidies only meaningfully boost adoption when foundational privacy trust is already established.
  • The Multi-Dimensional AgeTech Taxonomy: Walk through FPF’s three-pillar framework—Functionality, Privacy Implications, and Adoption Factors—which integrates behavioral economics to evaluate default settings, cognitive load, and dynamic consent.

Who Should Attend

This webinar is designed for older adults, caregivers, policymakers, AgeTech founders and developers, healthcare providers, aging advocates, and privacy professionals interested in establishing privacy-by-default architectures and expanding equitable access to senior care technologies.

Aging at Home: Caregiving, Privacy, and Technology is supported by the Alfred P. Sloan Foundation under Grant No. G-2025-25191.

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Speakers

Laura Brandimarte

Associate Professor of MIS, University of Arizona Eller College of Management

Laura Brandimarte joined the Eller College of Management in 2015 after two years as a post-doctoral fellow at Carnegie Mellon University, where she also earned her PhD in public policy and management (2012). Her research investigates the ethics of technology, with a primary focus on privacy and security.

Jordan Wrigley

Senior Technologist, FPF

Jordan Wrigley (MSLS, MA) is a Senior Technologist at the Future of Privacy Forum (FPF), where she leads FPF’s work on health and wellness data privacy. She drives initiatives around education, best practices, and policy development to ensure privacy protections are integrated across health data uses, from clinical research to consumer health technologies. Jordan brings​ a rich background in regional planning for health, medical informatics, information science, and international economic development. Her expertise and many publications are grounded in evidence-based medicine, meta-analytic research methods, and health data governance.

Jordan has published extensively on the ethics and regulation of health data, contributing both to academic literature and industry standards. Prior to joining FPF, she consulted across the health sector, advising on research practices, data ethics, and regulatory frameworks.