FPF’s Training Program provides an in-depth understanding of today’s most pressing privacy and data protection topics. FPF staff experts design the sessions for professionals who develop policies for their organizations, work with clients on complex privacy issues, or those interested in emerging privacy topics.
The Fundamentals of Online Advertising session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.
Participants will gain an understanding of:
- The basics of online advertising and its evolution over time, including how browsers work; the flow of data between websites, ad tech providers, and intermediaries; and the terminology;
- The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;
- How data from users’ activities across different websites or platforms is used for targeted advertising; and
- Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.
After completing each training course, you will receive a digital badge from Credly that can be shared on your professional network as a mark of the skills you’ve acquired.
Cancellations will be honored, minus our vendor’s processing fee, up to 3 days prior to the session. For cancellations after that date, we will honor the registration for the next scheduled date of this session or an alternate FPF training class.