FPF Training Program:
Beyond the Basics of Online Advertising

June 22


FPF’s Training Program provides an in-depth understanding of today’s most pressing privacy and data protection topics. FPF staff experts design the sessions for professionals who develop policies for their organizations, work with clients on complex privacy issues, or those interested in emerging privacy topics.

Going beyond the fundamentals of online advertising, this session provides an in-depth examination of the online advertising ecosystem focusing on a variety of topics, including mobile platforms, consent frameworks, analytics, and the technologies behind them. We will also explore the challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements related to tracking, and key laws and regulations shaping the ad tech sector, as well as technologies developed to address user and legal requirements globally.

Learning Objectives:

  • Review the latest issues in the technology & privacy landscape
  • Gain insight into how Adtech issues impact company practices, policies and services
  • Explore Cookie Deprecation issues that will inevitably restrict user data
  • Identify the most salient issues behind the explosion of mobile devices & future technologies that are driving new conversations with your line-of-business colleagues
  • See how the latest policy/legal trends will impact your ability to make better decisions for your business

After completing each training course, you will receive IAPP CPE credits and a digital badge from Credly that can be shared on your professional network as a mark of the skills you’ve acquired.

Government/Non-Profit Rate
FPF Member Rate
Non-Member Rate

Cancellation Policy

Cancellations will be honored, minus our vendor’s processing fee, up to 3 days prior to the session. For cancellations after that date, we will honor the registration for the next scheduled date of this session or an alternate FPF training class.

FPF Faculty

Adam Towvim

Adjunct Professor, Brandeis International Business School, Partner, Chameleon Collective, Co-Founder, Nth Party

Adam is an interim marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap, and Waystar. As a strategic advisor, Adam’s focus areas include mobile/precise location and new digital media technologies, covering impacts to data privacy and digital advertising practices. He also serves as an expert witness for legal matters relating to marketing, advertising, and data privacy.