FPF Statement on Privacy and Wearables

A new report released was today by the Center for Digital Democracy and the School of Communications at American University focuses on privacy and wearables. As a recent HHS report made clear, the data collected by most wearables is not regulated to the same degree as information you provide to your doctor.  But several mechanisms have ensured that many health and fitness apps respect users’ data – the leading app platforms impose strong privacy requirements, barring sale of sensitive data and requiring enhanced notice.  Companies can also look to the guidelines established by FPF in our Best Practices for Consumer Wearables and Wellness Apps and Devices.  And of course, the Federal Trade Commission has the authority to investigate and fine companies that do not keep their promises or act unfairly.

“Some data collected by wearables may be trivial, but other information can be highly sensitive,” said Kelsey Finch, FPF Policy Counsel.  “Companies must take affirmative steps to build consumer trust – especially when they are using intimate, identifiable data.”