"Gambling? In This Casino?" Jules and Omer on the Facebook Experiment
Today, Re/code ran an essay by Jules Polonetsky and Omer Tene, offering their take on the Facebook’s now-infamous experiment looking at the effects of tweaking the amount of positive or negative comments on a user’s News Feed:
As the companies that serve us play an increasingly intimate role in our lives, understanding how they shape their services to influence users has become a vexing policy issue. Data can be used for control and discrimination or utilized to support fairness and freedom. Establishing a process for ethical decision-making is key to ensuring that the benefits of data exceed their costs.