Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Future of Privacy Forum Releases Statement on FTC's Settlement with Retail Tracking Company
“Today’s settlement by the Federal Trade Commission with Nomi, a mobile location tracking company, demonstrates the …
Comcast Newsmakers: Jules Talks Consumer Privacy and Location-Based Services
In a recent episode of Comcast Newsmakers, Jules discussed the many new ways that data about your location is being used — such as navigation or helping you connect with friends.
Understanding Beacons: A Guide to Bluetooth Technologies
Local Search Association and Future of Privacy Forum release a simple and concise primer that explains how the Bluetooth devices work and how privacy friendly controls ensure user control.
Barclays Launches Beacons to Help Disabled Customers
Barclays just launched a beacon technology system in a UK branch to help disabled customers with their accessibility needs. The service, which requires customers to download an app and …
Android 5.0, Lollipop: Major New Privacy Features
Earlier this month, Google announced the final release of Android 5.0 Lollipop, also known as Android L. Lollipop includes a number of valuable new privacy features worth special applause. Default Encryption New phones and tablets with Lollipop come with encryption automatically turned on to help protect data on lost or stolen devices or from […]
Beacons Help Blind Travelers Navigate Airport
San Francisco Airport is testing a beacon system to help blind travelers navigate around one of its new terminals. Working with beacon company Indoo.rs, SFO has set up hundreds of beacons all over the …
Do Beacons Track You? No, You Track Beacons
BuzzFeed News today reports that phone booths in NYC are tracking people and can send them ads. Let’s explain this rapidly spreading new technology we often see described inaccurately. First, let’s step back and understand how your phone or apps on your phone that you grant permission to access your location are able to […]
iOS 8 and Privacy: Major New Privacy Features
iOS 8 includes several new privacy features founded on Apple’s core privacy principles of consent, choice and transparency. With these principles in mind, Apple created and incorporated increasingly granular controls for location, opportunities for developers to communicate to users how and why they use data, and limits on how third parties can track your device. […]
Interest Based Ads and More Transparency
Facebook wasn’t doing interest based advertising until now? Huh? Most users of Facebook know that the ads they see are selected by Facebook based on information on their profile, what they have “liked” and interests they have selected. Most have also noticed that if they visit a web site off Facebook like Zappos, they may […]
New Mobile Tracking Dos and Don’ts from Apple
We wrote in the past about how Apple was addressing privacy concerns about mobile tracking by restricting the identifiers that mobile developers can use to track devices. Apple announced in 2011 that developers moving forward would only be permitted to track an iOS device using Apple’s new Advertising Identifier (IDFA). Despite the fact that this […]