Innovation in mobile applications may be hampered by clandestine advertising software that harms consumer trust, according to Lookout Inc., which provides security systems for networks and electronic devices.
Lookout, the leading mobile security company, today announced its Mobile App Advertising Guidelines: A Framework for Encouraging Innovation While Protecting Privacy.
Recognizing that consumer information is the currency of the web, both sides of Congress have recently held hearings to work toward an understanding of how to balance the needs of businesses for user data and the needs of consumers to have some control over their personal online information.
The Senate Commerce Committee, led by Senator Jay Rockefeller, yesterday held its “The Need for Privacy Protection: Is Industry Self-Regulation Adequate?”
Future of Privacy Forum has applauded the The Commerce Department’s National Telecommunications and Information Administration’s decision to focus on mobile apps as the first issue to tackle in the upcoming multistakeholder process. In an op-ed, published yesterday in Politico, FPF’s Jules Polonetsky and Chris Wolf explain what the multistakeholder process will mean for industry representatives, privacy advocates, and users and why this is the perfect time to establish baseline codes of conduct in the mobile app ecosystem.
To read the full article, click here.
If you visit Orbitz.com and search for hotels, the offers you’re shown might differ depending on whether you’re using a Mac or a PC.
Today, FPF released a model short consent form for third parties seeking to access consumer energy usage data. FPF is committed to supporting a flexible framework that ensures consumer privacy protections while still supporting the development and growth of new products and services. To view the form, click here.
Click above to see what a model short consent form for a hypothetical smart water heater could look like.
Facebook recently signed California’s Joint Statement of Principles, first announced in February 2012 and signed by six other app store providers: Apple, Google, Microsoft, Amazon, Hewlett-Packard, and Research in Motion. Upon launching their App Center, Facebook already required apps to provide notifications and hyperlink to a privacy policy. Per the agreement, Facebook apps that collect personal information will now have to provide their privacy policy upfront, before a user installs the app. Furthermore, the app’s privacy policy must specify the data collected, how it will be used, and with whom it will be shared. Click here for more information.
Your online privacy has never been less private; try to protect it with encryption and the government steps around you via stored records in the cloud.