CDT Hosts Discussion on Analytics Tools Use on Government Web Sites
PolicyBeta – Blog Archive – CDT Hosts Discussion on Analytics Tools Use on Government Web Sites. I need to be in NYC Tuesday, so will be disappointed to miss what looks to be a well done report and good discussion about cookie on government Web sites, govt use of social media and so on. We […]
Future of Privacy Forum Letter to the White Office of Science and Technology Policy
Following is the test of the letter we sent to the White House in response to the call for feedback on the President’s memo on Openness and Transparency April 3, 2009 Dear Ms. Noveck: The Future of Privacy Forum is providing the below suggestions to offer a roadmap for enabling use […]
MediaPost Publications The Further Adventures Of Opt-In Man
Excellent review by Behavioral Insider’s Steve Smith of how networks are beginning to provide users access to profiles and a roadmap to make this more useful for users. The eXelate widgetised version of a profile viewer that publishers or advertisers could provide at their own sites seems to make sense — if there was a […]
TRUSTe Webinar – March 30, 2009
Jules will be participating in the TRUSTe Webinar on March 26, 2009. The webinar will explore how advertising has supported the Internet’s remarkable growth and seems to represent a viable revenue stream for many sites for the foreseeable future. The Internet offers the potential of perfect targeting – delivering just the right ad to each […]
White House Cookies: Proposed Practices For Government Agencies Seeking to Optimize Web sites while Ensuring Citizen Privacy
In January, the Future of Privacy Forum released a set of priorities for the new administration. Among the issues we raised was the need to update the old Office of Management and Budget policy which severely limits agencies from using permanent cookies to optimize Web sites. No “my.epa.gov” or “my.whitehouse.gov” unless you log in each time, no shopping carts […]
The Path to Transparency
Saul Hansell of the NY Times does a good job describing Google’s new behavioral advertising features. I would add one more company, WPP’s Safecount, to the list of those showing user’s their profiles. Safecount is in the research/analytics business, not directly in behavioral ad business, which is probably why Saul didn’t include them. However, the […]
International Association of Privacy Professionals Privacy Summit 09 – March 11 – 13, 2009
International Association of Privacy Professionals Privacy Summit 09
March 11-13, 2009
Washington, DC
http://www.privacysummit.org/
Persistent Opt-Out Cookies
Future of Privacy Forum Applauds Yahoo for Enhancing Consumer Control of Cookies FPF Co-Chairman and Director Jules Polonetsky today issued the following statement in reaction to Yahoo’s announcement that it would refresh the opt-out preferences of users across different computers and browsers, and re-set a new opt-out cookie if a user inadvertently deleted their opt-out […]
BT: Privacy Peril Or Key To Web Prosperity?
BT: Privacy Peril or Key To Web Prosperity? Media Post By Mark Walsh February 27, 2009 If behavioral targeting is the key to providing Web users with advertising that’s better tailored to their particular needs and interests–instead of banner ads that they ignore–then what’s the harm to consumers? That was a central question tackled by […]
After search, ad-serving logfiles.
Last week the major search engines presented before the Article 29 Working Party of European data regulators. Brendon Lynch of Microsoft had this handy chart which gave an overview of how the companies handle search data. One thing I haven’t seen discussed is how companies are – or are not – handling the very tricky […]