Understanding Beacons: A Guide to Bluetooth Technologies

Local Search Association and Future of Privacy Forum release a simple and concise primer that explains how the Bluetooth devices work and how privacy friendly controls ensure user control. The six-page guide straightforwardly explains how beacons work and provides examples of current use cases in the market. It also clarifies and dispels common misunderstandings about beacons and consumer privacy.

For those unfamiliar with beacons, their capabilities and technical limitations, Understanding Beacons will provide a very useful overview and introduction. The guide is available here.