White House Cookies: Proposed Practices For Government Agencies Seeking to Optimize Web sites while Ensuring Citizen Privacy
In January, the Future of Privacy Forum released a set of priorities for the new administration. Among the issues we raised was the need to update the old Office of Management and Budget policy which severely limits agencies from using permanent cookies to optimize Web sites. No “my.epa.gov” or “my.whitehouse.gov” unless you log in each time, no shopping carts […]
The Path to Transparency
Saul Hansell of the NY Times does a good job describing Google’s new behavioral advertising features. I would add one more company, WPP’s Safecount, to the list of those showing user’s their profiles. Safecount is in the research/analytics business, not directly in behavioral ad business, which is probably why Saul didn’t include them. However, the […]
International Association of Privacy Professionals Privacy Summit 09 – March 11 – 13, 2009
International Association of Privacy Professionals Privacy Summit 09
March 11-13, 2009
Washington, DC
http://www.privacysummit.org/
Persistent Opt-Out Cookies
Future of Privacy Forum Applauds Yahoo for Enhancing Consumer Control of Cookies FPF Co-Chairman and Director Jules Polonetsky today issued the following statement in reaction to Yahoo’s announcement that it would refresh the opt-out preferences of users across different computers and browsers, and re-set a new opt-out cookie if a user inadvertently deleted their opt-out […]
BT: Privacy Peril Or Key To Web Prosperity?
BT: Privacy Peril or Key To Web Prosperity? Media Post By Mark Walsh February 27, 2009 If behavioral targeting is the key to providing Web users with advertising that’s better tailored to their particular needs and interests–instead of banner ads that they ignore–then what’s the harm to consumers? That was a central question tackled by […]
After search, ad-serving logfiles.
Last week the major search engines presented before the Article 29 Working Party of European data regulators. Brendon Lynch of Microsoft had this handy chart which gave an overview of how the companies handle search data. One thing I haven’t seen discussed is how companies are – or are not – handling the very tricky […]
Privacy and Personalization
Reaction to the FTC Staff Report: Self-Regulatory Principles for Online Behavioral Advertising Industry has been left with a very narrow window to prove that they can offer users both privacy and personalization. The guidelines proposed are both technically feasible and business practical, but do require businesses to do more to ensure that consumers are equal […]
New from TRUSTe on Behavioral Advertising
It is particularly pleasing that this checklist lays out some of the leading practices of the future for behavioral advertising – ways to give users more transparency and control, and minimizing the retention of data that is not needed. From the document: Self-regulation is a process often preceded by leading companies beginning to strengthen practices […]
Second Annual World Data Privacy Day
Wednesday marked the second annual World Data Privacy Day! Industry leaders and government officials from 27 countries around Europe, Canada and the U.S. participated in events focused on ways to raise awareness about data privacy and the protection of personal information on the internet. Take a look at the site Intel provides to help coordinate […]
The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
1. Appoint a Chief Privacy Officer to Promote Fair Information Practices in the Public and Private Sectors. We embrace the idea of government catching up to industry by creating the central role of a Chief Technology Officer, as has been announced. But we also point out the need — recognized by hundreds of privacy-sensitive companies […]