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Economic Value of the Advertising Supported Internet
[…] internal use, evaluating the economic impact of proposals that may limit data use would not be easy. Perhaps we will collect a group of academics, business and advocates (critics and supporters of robust data use) and see if we can do a follow up working off the IAB numbers. Interested in supporting such a project?
IAB Issues Best Practices for Social Ads
So-called “social ads” are those that display data and reflect actions taken by social network members. Recently, the Interactive Advertising Bureau (IAB) released its “Social Advertising Best Practices”, , developed by a 151-company committee with 218 members including MySpace, Microsoft, Google, Facebook, SocialMedia.com, CBS, Accenture, PriceWaterhouseCoopers LLC, Condé Nast Digital, IDG Entertainment, and Nielsen Online.
Invest in privacy professionals to reclaim trust
[…] will also cover Behavioral Advertising Secrets: What Your Marketing and IT Team Didn’t Think You Needed to Know. Both topics should be big draws for the expected 1500 attendees at the Summit! It’s this sort of event that advances our profession and helps privacy professionals work together to reclaim trust. Registration is open and […]
Search Log Files – Ad Server Log Files
Microsoft has agreed with the Article 29 Working Party of EU data regulators that they will remove cookies and IP addresses from search data after 6 months, but only if Google and Yahoo also go along. We will comment further about this, but are already thinking about the next issue – ad server log file […]