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Economic Value of the Advertising Supported Internet
[…] internal use, evaluating the economic impact of proposals that may limit data use would not be easy. Perhaps we will collect a group of academics, business and advocates (critics and supporters of robust data use) and see if we can do a follow up working off the IAB numbers. Interested in supporting such a project?

IAB Issues Best Practices for Social Ads
So-called “social ads” are those that display data and reflect actions taken by social network members. Recently, the Interactive Advertising Bureau (IAB) released its “Social Advertising Best Practices”, , developed by a 151-company committee with 218 members including MySpace, Microsoft, Google, Facebook, SocialMedia.com, CBS, Accenture, PriceWaterhouseCoopers LLC, Condé Nast Digital, IDG Entertainment, and Nielsen Online.

Invest in privacy professionals to reclaim trust
[…] will also cover Behavioral Advertising Secrets: What Your Marketing and IT Team Didn’t Think You Needed to Know. Both topics should be big draws for the expected 1500 attendees at the Summit! It’s this sort of event that advances our profession and helps privacy professionals work together to reclaim trust. Registration is open and […]

The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
1. Appoint a Chief Privacy Officer to Promote Fair Information Practices in the Public and Private Sectors. We embrace the idea of government catching up to industry by creating the central role of a Chief Technology Officer, as has been announced. But we also point out the need — recognized by hundreds of privacy-sensitive companies […]

Online Privacy Decisions Confront Obama
Washington Post By Kim Hart January 13, 2009 Page D04 President-elect Barack Obama is about to face his first tests on consumer privacy, with questions about how much personal information Internet companies should be able to collect about consumers, how long they should keep that data, and whether they should use it to serve […]

The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
1. Appoint a Chief Privacy Officer to Promote Fair Information Practices in the Public and Private Sectors.
We embrace the idea of government catching up to industry by creating the central role of a Chief Technology Officer, as has been announced. But we also point out the need — recognized by hundreds of privacy-sensitive companies — for a senior level Chief Privacy Officer, someone to ensure that data protection is a central consideration for technology, data and policy decisions. Although many federal agencies have privacy officers, the fact that data is increasingly available across government entities demonstrates the need for a central figure to lead U.S. efforts to respect citizen data. To ensure that the data needed to combat terror will be available while appropriate oversight is in place to protect essential freedoms, the Administration should have an accountable, executive-level figure to drive an agenda based on responsible data practices.

Search Log Files – Ad Server Log Files
Microsoft has agreed with the Article 29 Working Party of EU data regulators that they will remove cookies and IP addresses from search data after 6 months, but only if Google and Yahoo also go along. We will comment further about this, but are already thinking about the next issue – ad server log file […]