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FPF Launches Leading Practices Gallery
[…] the technologies used to track users Web activity and are dissatisfied with current practices. The FTC has repeatedly expressed its dissatisfaction with the status quo. And significant numbers of consumers themselves make their discomfort clear by deleting cookies. In response, privacy legislation could be on the way. How are companies responding? Some argue that […]
Economic Value of the Advertising Supported Internet
[…] internal use, evaluating the economic impact of proposals that may limit data use would not be easy. Perhaps we will collect a group of academics, business and advocates (critics and supporters of robust data use) and see if we can do a follow up working off the IAB numbers. Interested in supporting such a project?
IAB Issues Best Practices for Social Ads
So-called “social ads” are those that display data and reflect actions taken by social network members. Recently, the Interactive Advertising Bureau (IAB) released its “Social Advertising Best Practices”, , developed by a 151-company committee with 218 members including MySpace, Microsoft, Google, Facebook, SocialMedia.com, CBS, Accenture, PriceWaterhouseCoopers LLC, Condé Nast Digital, IDG Entertainment, and Nielsen Online.
Invest in privacy professionals to reclaim trust
[…] will also cover Behavioral Advertising Secrets: What Your Marketing and IT Team Didn’t Think You Needed to Know. Both topics should be big draws for the expected 1500 attendees at the Summit! It’s this sort of event that advances our profession and helps privacy professionals work together to reclaim trust. Registration is open and […]
The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
[…] types of on- and off-line data. NIST should work with the FTC and the proposed Chief Privacy Officer to establish standards for levels of anonymity and identifiability. 4. Increase Technology and Research Support for the Federal Trade Commission The FTC must become a technology leader to further increase its effectiveness in understanding and countering […]
Online Privacy Decisions Confront Obama
Washington Post By Kim Hart January 13, 2009 Page D04 President-elect Barack Obama is about to face his first tests on consumer privacy, with questions about how much personal information Internet companies should be able to collect about consumers, how long they should keep that data, and whether they should use it to serve […]
The Future of Privacy Forum Consumer Privacy Agenda for the New Administration
[…] types of on- and off-line data. NIST should work with the FTC and the proposed Chief Privacy Officer to establish standards for levels of anonymity and identifiability. 4. Increase Technology and Research Support for the Federal Trade Commission The FTC must become a technology leader to further increase its effectiveness in understanding and countering […]
Search Log Files – Ad Server Log Files
Microsoft has agreed with the Article 29 Working Party of EU data regulators that they will remove cookies and IP addresses from search data after 6 months, but only if Google and Yahoo also go along. We will comment further about this, but are already thinking about the next issue – ad server log file […]