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Big Data for All: Privacy and User Control in the Age of Analytics

!!1!Big$Data$for$All:$Privacy$and$User$Control$in$the$Age$of$Analytics$Omer%Tene1%and%Jules%Polonetsky2%$Abstract!………………………………………………………………………………………………………………………….!2!Introduction!……………………………………………………………………………………………………………………!2!Big!Data:!Big!Benefits!……………………………………………………………………………………………………….!6!Healthcare!…………………………………………………………………………………………………………………..!7!Mobile!………………………………………………………………………………………………………………………!10!Smart!grid!………………………………………………………………………………………………………………….!10!Traffic!management!……………………………………………………………………………………………………!10!Retail!………………………………………………………………………………………………………………………..!11!Payments!…………………………………………………………………………………………………………………..!12!Online!……………………………………………………………………………………………………………………….!12!Big!Data:!Big!Concerns!……………………………………………………………………………………………………!13!Incremental!effect!………………………………………………………………………………………………………!13!Automated!decisionHmaking!………………………………………………………………………………………..!14!Predictive!analysis!………………………………………………………………………………………………………!15!Lack!of!Access!and!Exclusion!………………………………………………………………………………………..!17!The!Ethics!of!Analytics:!Drawing!the!Line!………………………………………………………………………!18!Chilling!Effect!…………………………………………………………………………………………………………….!18!The!Legal!Framework:!Challenges!…………………………………………………………………………………….!18!Definition!of!PII!………………………………………………………………………………………………………….!19!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1!Associate!Professor,!College!of!Management!Haim!Striks!School!of!Law,!Israel;!Senior!Fellow,!Future!of!Privacy!Forum;!Visiting!Researcher,!Berkeley!Center!for!Law!and!Technology;!Affiliate!Scholar,!Stanford!Center!for!Internet!and!Society.!I!would!like!to!thank!the!College!of!Management!Haim!Striks!School!of!Law!research!fund!and!the!College!of!Management!Academic!Studies!research!grant!for!supporting!research!for!this!article.!!2!CoHchair!and!Director,!Future!of!Privacy!Forum.!! !!2!Data!Minimization!………………………………………………………………………………………………………!22!Individual!Control!and!Context!…………………………………………………………………………………….!23!The!Legal!Framework:!Solutions!………………………………………………………………………………………!25!Access,!Portability,!and!Sharing!the!Wealth!…………………………………………………………………..!26!Enhanced!Transparency:!Shining!the!Light!…………………………………………………………………….!33!Conclusion!…………………………………………………………………………………………………………………….!35!!!Abstract$We!live!in!an!age!of!”big!data”.!Data!have!become!the!raw!material!of!production,!a!new!source!for!immense!economic!and!social!value.!Advances!in!data!mining!and!analytics!and!the!massive!increase! in! computing! power! and! data! storage! capacity! have! expanded! by! orders! of! magnitude!the! scope! of! information! available! for! businesses! and! government.!Data! are! now! available! for!analysis!in!raw!form,!escaping!the!confines!of!structured!databases!and!enhancing!researchers’!abilities! to! identify! correlations! and! conceive! of! new,! unanticipated!uses! for! existing!information.!In! addition,!the! increasing! number! of! people,! devices,! and! sensors! that! are! now!connected! by! digital! networks! has! revolutionized! the! ability! […]

Big Data for All: Privacy and User Control in the Age of Analytics by Jules Polonetsky and Omer Tene

The Privacy Landscape – Preibusch-Bonneau

The privacy landscape: product differentiation on data collection working draft Sören Preibusch Computer Laboratory University of Cambridge [email protected] Joseph Bonneau Computer Laboratory University of Cambridge [email protected] Abstract Whilst the majority of online consumers do not seem to take the privacy characteristics of goods and services into account with their consumption choices, a sizeable […]

Simply More Privacy Protective: Law Enforcement Surveillance in Switzerland as compare to the U.S.

Susan Friewald and Sylvain Métille

the Privacy Merchants: What is to Be Done?

Amitai Etzioni

The Re-identification of Governor Weld's Medical Information – Daniel Barth-Jones

Electronic copy available at: http://ssrn.com/abstract=2076397 [June 18, 2012 Version] Pre-Publication Draft – Working Paper The “Re-identification” of Governor William Weld’s Medical Information: A Critical Re-examination of Health Data Identification Risks and Privacy Protections, Then and Now Author: Daniel C. Barth-Jones, M.P.H., Ph.D., Assistant Professor of Clinical Epidemiology, Department of Epidemiology, Mailman School of Public Health, […]

The Perils of Social Reading – Neil Richards

Electronic copy available at: http://ssrn.com/abstract=2031307 L EGAL S TUDIES R ESEARCH P APER S ERIES PAPER N O. 1 2-0 3-0 6 March 2012 T HE P ERILS OF SOCIAL R EADING by Neil M. Richards Professor of Law Electronic copy available at: http://ssrn.com/abstract=2031307Electronic copy available at: http://ssrn.com/abstract=2031307 Word Count: 16, 800 words, incl uding […]

The Life, Death, and Revival of Implied Confidentiality – Woodrow Hartzog

T HE L IFE , D EATH , AND R EVIVAL OF IMPLIED C ONFIDENTIALITY Woodrow Hartzog Assistant Professor of Law Cumberland School of Law at Samford University The concept of implied confidentiality has deep legal roots, but it is has been largely ignored by the law in the digital era . A closer look […]

Governmental Data Mining and its Alternatives

Tal Zarsky

Facebook Meets the NLRB: Employee Online Communications and Unfair Labor Practices

Robert Sprague