Nov. 11, 2011 – Facebook-FTC Privacy Settlement Near, Leaks Say, Sci-Tech Today
It’s one of the drawbacks of being on Facebook: If you never make any adjustments to your privacy settings, you can assume everyone can see everything you post, or do, while using the giant social media network . Facebook, founded by Mark Zuckerberg in 2004 and now claiming an astonishing 800 million users seems ready to give […]
Today is Data Privacy Day and YOU are the CEO of Facebook
For those that don’t know, January 28 is Data Privacy Day. And although you may not have the title of CEO at Facebook, we would like to pretend that you are in charge of it for the day. So what would you do if you were CEO of Facebook and you had to make some important decisions today? There’s a plethora of […]
Privacy Papers for Policy Makers Event
For those of you who are unable to join us in person for the announcement of the leading “Privacy Papers for Policy Makers,” we have extended the following two options: To view the “Privacy Papers for Policy Makers” event live, click here: http://www.law.gwu.edu/News/Videos/Pages/Privacy.aspx This event will be available for viewing on September 15 from 8 […]
Smart meters touted for ability to help conserve, but critics are skeptical
Smart meters touted for ability to help conserve, but critics are skeptical Argus Leader Thom Gabrukiewicz November 10, 2009 Empowering electric customers to save money through conservation is the government’s great hope for smart metering, but not everyone buys into the technology. Some have concerns about just who would benefit financially, consumer or utilities. Others […]
Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy
Microsoft Researchers Increase CTR 670% Using Behavioral Targeting « Predicting What Consumers Want to Buy. Researchers have now clearly proved academically and scientifically that behavioral ads work. Now if businesses will just tell users it is going on, and show how to turn it off, they will be pleasantly suprised to discover that users appreciate […]
The Path to Transparency
Saul Hansell of the NY Times does a good job describing Google’s new behavioral advertising features. I would add one more company, WPP’s Safecount, to the list of those showing user’s their profiles. Safecount is in the research/analytics business, not directly in behavioral ad business, which is probably why Saul didn’t include them. However, the […]
Online Shoppers Carry Web Retailers' Baggage
Online Shoppers Carry Web Retailers’ Baggage San Francisco Chronicle By Deborah Gage November 28, 2008 Online shoppers bring to the hunt a lot of baggage from retailers. People who shop online share lots of information about themselves, even when they’re not buying anything, said Jules Polonetsky, the former chief privacy officer at AOL who now […]
Use our data to buy us drinks!
Why do we think that right now, as 2009 approaches, there can be real progress on privacy? Because some of the most senior marketers in the industry are starting to sound like privacy advocates. Read this comment about advertising on social networks and then click here to see who said it! “I have a reaction […]