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!!1!Big$Data$for$All:$Privacy$and$User$Control$in$the$Age$of$Analytics$Omer%Tene1%and%Jules%Polonetsky2%$Abstract!………………………………………………………………………………………………………………………….!2!Introduction!……………………………………………………………………………………………………………………!2!Big!Data:!Big!Benefits!……………………………………………………………………………………………………….!6!Healthcare!…………………………………………………………………………………………………………………..!7!Mobile!………………………………………………………………………………………………………………………!10!Smart!grid!………………………………………………………………………………………………………………….!10!Traffic!management!……………………………………………………………………………………………………!10!Retail!………………………………………………………………………………………………………………………..!11!Payments!…………………………………………………………………………………………………………………..!12!Online!……………………………………………………………………………………………………………………….!12!Big!Data:!Big!Concerns!……………………………………………………………………………………………………!13!Incremental!effect!………………………………………………………………………………………………………!13!Automated!decisionHmaking!………………………………………………………………………………………..!14!Predictive!analysis!………………………………………………………………………………………………………!15!Lack!of!Access!and!Exclusion!………………………………………………………………………………………..!17!The!Ethics!of!Analytics:!Drawing!the!Line!………………………………………………………………………!18!Chilling!Effect!…………………………………………………………………………………………………………….!18!The!Legal!Framework:!Challenges!…………………………………………………………………………………….!18!Definition!of!PII!………………………………………………………………………………………………………….!19!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1!Associate!Professor,!College!of!Management!Haim!Striks!School!of!Law,!Israel;!Senior!Fellow,!Future!of!Privacy!Forum;!Visiting!Researcher,!Berkeley!Center!for!Law!and!Technology;!Affiliate!Scholar,!Stanford!Center!for!Internet!and!Society.!I!would!like!to!thank!the!College!of!Management!Haim!Striks!School!of!Law!research!fund!and!the!College!of!Management!Academic!Studies!research!grant!for!supporting!research!for!this!article.!!2!CoHchair!and!Director,!Future!of!Privacy!Forum.!! !!2!Data!Minimization!………………………………………………………………………………………………………!22!Individual!Control!and!Context!…………………………………………………………………………………….!23!The!Legal!Framework:!Solutions!………………………………………………………………………………………!25!Access,!Portability,!and!Sharing!the!Wealth!…………………………………………………………………..!26!Enhanced!Transparency:!Shining!the!Light!…………………………………………………………………….!33!Conclusion!…………………………………………………………………………………………………………………….!35!!!Abstract$We!live!in!an!age!of!”big!data”.!Data!have!become!the!raw!material!of!production,!a!new!source!for!immense!economic!and!social!value.!Advances!in!data!mining!and!analytics!and!the!massive!increase! in! computing! power! and! data! storage! capacity! have! expanded! by! orders! of! magnitude!the! scope! of! information! available! for! businesses! and! government.!Data! are! now! available! for!analysis!in!raw!form,!escaping!the!confines!of!structured!databases!and!enhancing!researchers’!abilities! to! identify! correlations! and! conceive! of! new,! unanticipated!uses! for! existing!information.!In! addition,!the! increasing! number! of! people,! devices,! and! sensors! that! are! now!connected! by! digital! networks! has! revolutionized! the! ability! […]

!!1!Big$Data$for$All:$Privacy$and$User$Control$in$the$Age$of$Analytics$Omer%Tene1%and%Jules%Polonetsky2%$Abstract!………………………………………………………………………………………………………………………….!2!Introduction!……………………………………………………………………………………………………………………!2!Big!Data:!Big!Benefits!……………………………………………………………………………………………………….!6!Healthcare!…………………………………………………………………………………………………………………..!7!Mobile!………………………………………………………………………………………………………………………!10!Smart!grid!………………………………………………………………………………………………………………….!10!Traffic!management!……………………………………………………………………………………………………!10!Retail!………………………………………………………………………………………………………………………..!11!Payments!…………………………………………………………………………………………………………………..!12!Online!……………………………………………………………………………………………………………………….!12!Big!Data:!Big!Concerns!……………………………………………………………………………………………………!13!Incremental!effect!………………………………………………………………………………………………………!13!Automated!decisionHmaking!………………………………………………………………………………………..!14!Predictive!analysis!………………………………………………………………………………………………………!15!Lack!of!Access!and!Exclusion!………………………………………………………………………………………..!17!The!Ethics!of!Analytics:!Drawing!the!Line!………………………………………………………………………!18!Chilling!Effect!…………………………………………………………………………………………………………….!18!The!Legal!Framework:!Challenges!…………………………………………………………………………………….!18!Definition!of!PII!………………………………………………………………………………………………………….!19!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1!Associate!Professor,!College!of!Management!Haim!Striks!School!of!Law,!Israel;!Senior!Fellow,!Future!of!Privacy!Forum;!Visiting!Researcher,!Berkeley!Center!for!Law!and!Technology;!Affiliate!Scholar,!Stanford!Center!for!Internet!and!Society.!I!would!like!to!thank!the!College!of!Management!Haim!Striks!School!of!Law!research!fund!and!the!College!of!Management!Academic!Studies!research!grant!for!supporting!research!for!this!article.!!2!CoHchair!and!Director,!Future!of!Privacy!Forum.!! !!2!Data!Minimization!………………………………………………………………………………………………………!22!Individual!Control!and!Context!…………………………………………………………………………………….!23!The!Legal!Framework:!Solutions!………………………………………………………………………………………!25!Access,!Portability,!and!Sharing!the!Wealth!…………………………………………………………………..!26!Enhanced!Transparency:!Shining!the!Light!…………………………………………………………………….!33!Conclusion!…………………………………………………………………………………………………………………….!35!!!Abstract$We!live!in!an!age!of!”big!data”.!Data!have!become!the!raw!material!of!production,!a!new!source!for!immense!economic!and!social!value.!Advances!in!data!mining!and!analytics!and!the!massive!increase! in! computing! power! and! data! storage! capacity! have! expanded! by! orders! of! magnitude!the! scope! of! information! available! for! businesses! and! government.!Data! are! now! available! for!analysis!in!raw!form,!escaping!the!confines!of!structured!databases!and!enhancing!researchers’!abilities! to! identify! correlations! and! conceive! of! new,! unanticipated!uses! for! existing!information.!In! addition,!the! increasing! number! of! people,! devices,! and! sensors! that! are! now!connected! by! digital! networks! has! revolutionized! the! ability! […]

Blase Ur, Pedro G. Leon, Lorrie Faith Cranor, Richard Shay and Yang Wang

B EFORE THE DEPARTMENT OF COMMERCE O FFICE OF THE SECRETARY N ATIONAL TELECOMMUNICATIONS AND INFORMATION ADMINISTRATION I NTERNATIONAL TRADE ADMINISTRATION N ATIONAL INSTITUTE OF STANDARDS AND TECHNOLOGY Request for Comments I NFORMATION PRIVACY AND INNOVATION IN THE INTERNET ECONOMY D OCKET # 100402174–0175–01 C OMMENTS OF THE FUTURE OF PRIVACY FORUM Jules Polonetsky Co-Chair […]

As mentioned in a previous blog post, we had the pleasure of speaking with nugg.ad CEO Stephan Noller last week. Nugg.ad is the German company that has just been awarded the EuroPrise Privacy Seal. nugg.ad’s new behavioral targeting system, Predictive Targeting Networking (PTN) 2.0, received the seal favored by many EU regulators after a vetting […]