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Experts: Smart Grid Poses Privacy Risks Washington Post – Security Fix Blog By Brian Krebs Wednesday, November 18, 2009 Technologists already are worried about the security implications of linking nearly all elements of the U.S. power grid to the public Internet. Now, privacy experts are warning that the so-called “smart grid” efforts could usher in […]

Consumers need to understand more about what is being done online. The understanding will breed trust, and the trust will breed a more viable advertising solution. We agree with Jeff Hirsch, CEO of AudienceScience. But talk is cheap. Will industry really seek to deliver on user trust? We hope so but we also think that […]

The following piece was published on the New York Times website on October 8, 2009 Tracking Consumers Online: Make It Transparent To the Editor: Re “Tracked for Ads? Many Americans Say No Thanks” (Business Day, Sept. 30): As your article suggests, there’s little doubt that consumers will object to behavioral advertising when they feel it […]

How We’re Losing Our Privacy Online Christian Science Monitor By Gregory Lamb August 31, 2009 Gail Heyman didn’t go on Facebook often. In March Mrs. Heyman, who lives in the Atlanta area, opened an account just to keep up with a few friends. She found herself rarely checking the social-networking site, letting days or even […]

Today, the Commission sent the Energy and Commerce Subcommittees holding a joint hearing examining behavioral ads a letter, noting that the FTC is closely monitoring industry efforts to step up privacy efforts.  Within the letter, they also reference the FPF research project underway.  After members gave opening statements, the hearing was interrupted by a series […]

Ad network FetchBack is now adding a link to its ads that take users to an informational and opt-out page.  This is certainly another step in the right direction, so we offer our compliments. That being said,  without a screenshot of what the little link on the ad looks like, the value to users of […]

Who’s watching you while you’re shopping? This holiday season you may be getting more of a mouthful of cookies then expected. You may not be aware that when you visit a site you’re actually a part of a complex advertising and marketing mechanism.

Following the enactment of India’s Digital Personal Data Protection Act 2023 (DPDPA), the Future of Privacy Forum (FPF) and nasscom (National Association of Software and Service Companies), India’s largest industry association for the information technology sector, co-hosted a 2-part webinar series focused on the consent-centric regime under the DPDP Act. Spread across two days (November […]

From Pokémon Go, to the geo-targeting of abortion clinics, to state legislative efforts, the last year has seen significant attention paid to the many ways our apps use and often share location data. In the midst of this heightened awareness of geo-location privacy, iPhone users and app developers may notice a difference this Fall, when Apple will be releasing updates to iOS 11 that will increase users’ control over how their geo-location may be collected and used. The changes highlight the ongoing importance—and legal implications—of platform settings for consumer privacy.