Facebook announces new privacy principles for developers of apps.
Here are Facebook’s revised privacy principles for app developers. They make some very good points,and many apps are going to have to do some work to comply – many apps dont even have a privac policy, something now required to be easily available. Keeping on top of the million developers globally is going to be […]
"We just connect"
Steve Lohr’s “Bits” column in The NY Times today gave us a chuckle. A senior official at Adchemy, a privately held online marketing company, said this about his firm’s expertise in “statistical personalization”: “We don’t hold any data. We just connect to 30 or 40 data sources,” Mr.Nukala said. Businesses today should be seeking to […]
The Unruly Advertising Ecosystem
Kudos to Harvard Asst professor Ben Edelman, for his latest expose of the underbelly of the online advertising environment. Edelman, an FPF Advisory Board member, has been a long time critic of ad networks or advertisers that don’t do enough to control where their ads are placed. At www.Benedelman.org, he has documented ads showing up […]
A deeper dive into behavioral advertising in Europe
As mentioned in a previous blog post, we had the pleasure of speaking with nugg.ad CEO Stephan Noller last week. Nugg.ad is the German company that has just been awarded the EuroPrise Privacy Seal. nugg.ad’s new behavioral targeting system, Predictive Targeting Networking (PTN) 2.0, received the seal favored by many EU regulators after a vetting […]
Turow Berkeley Study: Consumers have a Bad Attitude about Behavioral Ads
Prof Turow’s study of consumer attitudes toward behavioral advertising reported in the NY Times today is a severe indictment of the current state of behavioral advertising. Consumers just do not like the feeling of being tracked. What can companies do about it? How about take Turow’s advice! Despite the significant concerns captured by the poll, […]
In Trust We Trust
Business Week’s cover story this week is about a commodity that many businesses don’t seem to have in abundance these days: trust. Only 44 percent of Americans in a recent public survey said that they trusted business, the lowest rating since 2001. According to BW, that’s led to some serious soul-searching in corporate America: Not […]
Live Blogging From GridWeek
Round Two: Updates today will be from our smart grid privacy fellow Matt Gruenberg: Session on end user perspectives: do utilities truly understand their customers? Ohio Consumers Counsel J.M. Ostrander only way demand response can work is if consumer understand it Viktor Mayer-Schönberger on forgetting in a digital age http://bit.ly/NfALa Are grid folks thinking about […]
Facebook Addresses Canada's Privacy Commissioner Concerns
Several weeks ago the Office of the Privacy Commissioner of Canada, issued a comprehensive report about Facebook’s privacy policies and asked the company to address several privacy concerns they laid out or face imminent legal action. In response, Facebook announced today a series of changes that intended to address the concerns offered by the Commissioner. […]
Address Consumer Concerns about Behavioral Ads or the Browser Developers May Do It For You, Real Soon.
To support our point that businesses should worry about the consumer view of behavioral advertising as much as they worry about legislative activity, have a look at CDT’s update on the current browser privacy controls available to users. Healthy browser competition over the last few years has made privacy an increasingly prominent feature for browser […]
White House Cookies Update
So turns out that we don’t yet have a draft cookie policy to react to, but today we have a more formal request for comment that lays out the framework OMB is looking at and guidance on the more specific input OMB is seeking. See Open Government Blog. Here are the details: Under the framework […]