A cookie is a cookie and an IP address is an IP address
MediaPost Publications What Do BT And Copyright Infringement Have In Common? 07/08/2009. Cookies, not IP addresses as claimed in the above article, are today used for behavioral tracking. IP addresses are used by ad networks for geo-targeting, for anti-fraud and auditing, and in some cases for presuming the type of company the user is coming […]
Court: IP Addresses Are Not 'Personally Identifiable' Information
Court: IP Addresses Are Not ‘Personally Identifiable’ Information Media Post By Wendy Davis July 6, 2009 In a ruling that could fuel debate about online privacy, a federal judge in Seattle has held that IP addresses are not personal information. “In order for ‘personally identifiable information’ to be personally identifiable, it must identify a person. […]
MediaPost Publications Court: IP Addresses Are Not 'Personally Identifiable' Information
MediaPost Publications Court: IP Addresses Are Not ‘Personally Identifiable’ Information 07/07/2009. Snip…..”Jules Polonetsky, co-chair and director of the think tank Future of Privacy Forum, adds that many sites with older privacy policies maintain they don’t collect personally identifiable information, but log IP addresses. “For many years, people just threw around the term personal information,” he […]
The Political Ad Practice Insiders Want to Keep Secret – ClickZ
My cookie says I am a moderate Democrat soccer dad who is a “triple prime” voter. (Look it up, if you’re not a political geek like me). Folks who are paying attention to the privacy issues around behavioral advertising are very focused on ads targeted based on the Web sites you have visited. But, in […]
Barking Robot: News Flash: Teens Don't Give a Twit About Twitter
It seems that there is a consensus that teens do not twitter, preferring less public venues such as Facebook status updates and phone texting. See they do care about privacy – they dont intend to blast their info to complete strangers (followers) but rather just to all their pals or maybe their friends friends. Detail […]
FTC Considering New Privacy Paradigms
A few articles covering remarks by new FTC Bureau of Consumer Protection Director Dave Vladeck have described some of the latest thinking at the Commission. Here is a synopsis from the law firm of Perkins Coie. –Over the past ten years the agency has followed two approaches. Neither has worked well. The first was notice […]
Economic Value of the Advertising Supported Internet
What is the value of all the advertising on the internet? The IAB has a report out. Some interesting facts and figures including a nice chart on where all those internet workers are located. One area that is not covered, and where a proper methodology would be hard but I think possible, would be drilling […]
Facebook to Eliminate Regional Networks
This is a very good move by Facebook because it resolves an issue we have always been concerned about — people who join, make their profile available only to friends and believe it is private. But then they join the Washington or other region network and dont realize that millions of people can now see […]
Online Privacy Decisions Confront Obama
Washington Post By Kim Hart January 13, 2009 Page D04 President-elect Barack Obama is about to face his first tests on consumer privacy, with questions about how much personal information Internet companies should be able to collect about consumers, how long they should keep that data, and whether they should use it to serve ads […]
Use our data to buy us drinks!
Why do we think that right now, as 2009 approaches, there can be real progress on privacy? Because some of the most senior marketers in the industry are starting to sound like privacy advocates. Read this comment about advertising on social networks and then click here to see who said it! “I have a reaction […]