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Future of Privacy Forum  919 18 th Street, NW, Suite 9 01  Washington, DC 20006 www.futureofprivacy.org April 5, 2013 Marc Groman Network Advertising Initiative 1634 Eye Street, NW, Suite 750 Washington, D.C. 20006 Re: Public Comments, March 2013 Draft Code of Conduct Dear Marc: The Future of Privacy Forum (FPF) is a think […]

!!1!Big$Data$for$All:$Privacy$and$User$Control$in$the$Age$of$Analytics$Omer%Tene1%and%Jules%Polonetsky2%$Abstract!………………………………………………………………………………………………………………………….!2!Introduction!……………………………………………………………………………………………………………………!2!Big!Data:!Big!Benefits!……………………………………………………………………………………………………….!6!Healthcare!…………………………………………………………………………………………………………………..!7!Mobile!………………………………………………………………………………………………………………………!10!Smart!grid!………………………………………………………………………………………………………………….!10!Traffic!management!……………………………………………………………………………………………………!10!Retail!………………………………………………………………………………………………………………………..!11!Payments!…………………………………………………………………………………………………………………..!12!Online!……………………………………………………………………………………………………………………….!12!Big!Data:!Big!Concerns!……………………………………………………………………………………………………!13!Incremental!effect!………………………………………………………………………………………………………!13!Automated!decisionHmaking!………………………………………………………………………………………..!14!Predictive!analysis!………………………………………………………………………………………………………!15!Lack!of!Access!and!Exclusion!………………………………………………………………………………………..!17!The!Ethics!of!Analytics:!Drawing!the!Line!………………………………………………………………………!18!Chilling!Effect!…………………………………………………………………………………………………………….!18!The!Legal!Framework:!Challenges!…………………………………………………………………………………….!18!Definition!of!PII!………………………………………………………………………………………………………….!19!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1!Associate!Professor,!College!of!Management!Haim!Striks!School!of!Law,!Israel;!Senior!Fellow,!Future!of!Privacy!Forum;!Visiting!Researcher,!Berkeley!Center!for!Law!and!Technology;!Affiliate!Scholar,!Stanford!Center!for!Internet!and!Society.!I!would!like!to!thank!the!College!of!Management!Haim!Striks!School!of!Law!research!fund!and!the!College!of!Management!Academic!Studies!research!grant!for!supporting!research!for!this!article.!!2!CoHchair!and!Director,!Future!of!Privacy!Forum.!! !!2!Data!Minimization!………………………………………………………………………………………………………!22!Individual!Control!and!Context!…………………………………………………………………………………….!23!The!Legal!Framework:!Solutions!………………………………………………………………………………………!25!Access,!Portability,!and!Sharing!the!Wealth!…………………………………………………………………..!26!Enhanced!Transparency:!Shining!the!Light!…………………………………………………………………….!33!Conclusion!…………………………………………………………………………………………………………………….!35!!!Abstract$We!live!in!an!age!of!”big!data”.!Data!have!become!the!raw!material!of!production,!a!new!source!for!immense!economic!and!social!value.!Advances!in!data!mining!and!analytics!and!the!massive!increase! in! computing! power! and! data! storage! capacity! have! expanded! by! orders! of! magnitude!the! scope! of! information! available! for! businesses! and! government.!Data! are! now! available! for!analysis!in!raw!form,!escaping!the!confines!of!structured!databases!and!enhancing!researchers’!abilities! to! identify! correlations! and! conceive! of! new,! unanticipated!uses! for! existing!information.!In! addition,!the! increasing! number! of! people,! devices,! and! sensors! that! are! now!connected! by! digital! networks! has! revolutionized! the! ability! […]

!!1!Big$Data$for$All:$Privacy$and$User$Control$in$the$Age$of$Analytics$Omer%Tene1%and%Jules%Polonetsky2%$Abstract!………………………………………………………………………………………………………………………….!2!Introduction!……………………………………………………………………………………………………………………!2!Big!Data:!Big!Benefits!……………………………………………………………………………………………………….!6!Healthcare!…………………………………………………………………………………………………………………..!7!Mobile!………………………………………………………………………………………………………………………!10!Smart!grid!………………………………………………………………………………………………………………….!10!Traffic!management!……………………………………………………………………………………………………!10!Retail!………………………………………………………………………………………………………………………..!11!Payments!…………………………………………………………………………………………………………………..!12!Online!……………………………………………………………………………………………………………………….!12!Big!Data:!Big!Concerns!……………………………………………………………………………………………………!13!Incremental!effect!………………………………………………………………………………………………………!13!Automated!decisionHmaking!………………………………………………………………………………………..!14!Predictive!analysis!………………………………………………………………………………………………………!15!Lack!of!Access!and!Exclusion!………………………………………………………………………………………..!17!The!Ethics!of!Analytics:!Drawing!the!Line!………………………………………………………………………!18!Chilling!Effect!…………………………………………………………………………………………………………….!18!The!Legal!Framework:!Challenges!…………………………………………………………………………………….!18!Definition!of!PII!………………………………………………………………………………………………………….!19!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1!Associate!Professor,!College!of!Management!Haim!Striks!School!of!Law,!Israel;!Senior!Fellow,!Future!of!Privacy!Forum;!Visiting!Researcher,!Berkeley!Center!for!Law!and!Technology;!Affiliate!Scholar,!Stanford!Center!for!Internet!and!Society.!I!would!like!to!thank!the!College!of!Management!Haim!Striks!School!of!Law!research!fund!and!the!College!of!Management!Academic!Studies!research!grant!for!supporting!research!for!this!article.!!2!CoHchair!and!Director,!Future!of!Privacy!Forum.!! !!2!Data!Minimization!………………………………………………………………………………………………………!22!Individual!Control!and!Context!…………………………………………………………………………………….!23!The!Legal!Framework:!Solutions!………………………………………………………………………………………!25!Access,!Portability,!and!Sharing!the!Wealth!…………………………………………………………………..!26!Enhanced!Transparency:!Shining!the!Light!…………………………………………………………………….!33!Conclusion!…………………………………………………………………………………………………………………….!35!!!Abstract$We!live!in!an!age!of!”big!data”.!Data!have!become!the!raw!material!of!production,!a!new!source!for!immense!economic!and!social!value.!Advances!in!data!mining!and!analytics!and!the!massive!increase! in! computing! power! and! data! storage! capacity! have! expanded! by! orders! of! magnitude!the! scope! of! information! available! for! businesses! and! government.!Data! are! now! available! for!analysis!in!raw!form,!escaping!the!confines!of!structured!databases!and!enhancing!researchers’!abilities! to! identify! correlations! and! conceive! of! new,! unanticipated!uses! for! existing!information.!In! addition,!the! increasing! number! of! people,! devices,! and! sensors! that! are! now!connected! by! digital! networks! has! revolutionized! the! ability! […]

Blase Ur, Pedro G. Leon, Lorrie Faith Cranor, Richard Shay and Yang Wang

B EFORE THE DEPARTMENT OF COMMERCE O FFICE OF THE SECRETARY N ATIONAL TELECOMMUNICATIONS AND INFORMATION ADMINISTRATION I NTERNATIONAL TRADE ADMINISTRATION N ATIONAL INSTITUTE OF STANDARDS AND TECHNOLOGY Request for Comments I NFORMATION PRIVACY AND INNOVATION IN THE INTERNET ECONOMY D OCKET # 100402174–0175–01 C OMMENTS OF THE FUTURE OF PRIVACY FORUM Jules Polonetsky Co-Chair […]

As mentioned in a previous blog post, we had the pleasure of speaking with nugg.ad CEO Stephan Noller last week. Nugg.ad is the German company that has just been awarded the EuroPrise Privacy Seal. nugg.ad’s new behavioral targeting system, Predictive Targeting Networking (PTN) 2.0, received the seal favored by many EU regulators after a vetting […]