Tying IP Addresses to Offline Data

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This morning Media Post’s Wendy Davis reported on ClearSight Interactive’s new behavioral targeting platform, which allows marketers to target Web users based on the profiles associated with their specific neighborhoods.¬†¬† FPF’s Co-Chair and Director, Jules Polonetsky was quoted as saying, “[The practice]¬†strains the limits of sanity to think that someone with a straight face would claim that users have opted in to being labeled ‘impotent. … This appears to be exactly the kind of behavior that regulators want to see constrained.”

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