Tying IP Addresses to Offline Data
June 29, 2010
This morning Media Post’s Wendy Davis reported on ClearSight Interactive’s new behavioral targeting platform, which allows marketers to target Web users based on the profiles associated with their specific neighborhoods. FPF’s Co-Chair and Director, Jules Polonetsky was quoted as saying, “[The practice] strains the limits of sanity to think that someone with a straight face would claim that users have opted in to being labeled ‘impotent. … This appears to be exactly the kind of behavior that regulators want to see constrained.”
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