“Research Choices is an important step forward for research companies and will help consumers better understand how data is used to make decisions by a wide range of organizations.” – Jules Polonetsky
From the ESOMAR Press Release
Amsterdam, January 28, 2016: Top market research agencies comScore, GfK, Kantar, and Nielsen announced today the launch of a joint initiative to boost transparency and choice for online audience measurement research.
This joint initiative and the associated portal are being facilitated by ESOMAR, the World Association for Market, Social, and Opinion Research at the behest of the founding Research Choices participants.
“I welcome the launch of Research Choices, as the first world-wide and industry-wide initiative designed to reiterate our profession’s undertakings, and its self-regulatory strength. Initially focusing on the audience measurement sector, it is the sector’s hope and intention to progressively broaden the service to cover all digital research activities,” said Laurent Flores, ESOMAR President.
When completed, the web-based portal, accessible online at http://researchchoices.org, will provide the general public educational content initially demonstrating how online audience measurement research and online market research generally is conducted as well as highlighting participating companies’ privacy policies and tools to exercise opt-out and choice.