Behavioral Advertising in Europe

Some news just in from our friend Kirsten Bock of the data protection agency of Schleswig-Holstein in Germany. Schleswig-Holstein manages the EuroPriSe privacy seal, a privacy certification backed by many European data authorities. This week, the EuroPriSe seal was awarded to nugg.ad, a behavioral advertising company active throughout Europe. For our readers who, like us, are deep in the weeds of online ad policy, the public report is important reading. Note that the company does not have users opt-in, but rather is strict about not logging IP addresses, strictly limits health and other sensitive targeting and expires cookies after 26 weeks. Some lessons for the U.S.? We have just conducted a detailed interview with nugg.ad’s CEO, so stay tuned for a more detailed discussion of how one of the leading European online ad companies is succeeding at both personalization and privacy.