FPF Training Program:
Fundamentals of Online Advertising

May 10
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Overview
FPF Faculty

Overview

FPF’s Training Program provides an in-depth understanding of today’s most pressing privacy and data protection topics. FPF staff experts design the sessions for professionals who develop policies for their organizations, work with clients on complex privacy issues, or those interested in emerging privacy topics.

The Fundamentals of Online Advertising session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.

Participants will gain an understanding of:

  • The basics of online advertising and its evolution over time, including how browsers work; the flow of data between websites, ad tech providers, and intermediaries; and the terminology;
  • The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;
  • How data from users’ activities across different websites or platforms is used for targeted advertising; and
  • Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.

After completing each training course, you will receive a digital badge from Credly that can be shared on your professional network as a mark of the skills you’ve acquired.

Government/Non-Profit Rate
$195
FPF Member Rate
$250
Non-Member Rate
$375

Cancellation Policy

Cancellations will be honored, minus our vendor’s processing fee, up to 3 days prior to the session. For cancellations after that date, we will honor the registration for the next scheduled date of this session or an alternate FPF training class.

FPF Faculty

Dr. Rob van Eijk

Managing Director for Europe, Future of Privacy Forum

Rob van Eijk serves as the Future of Privacy Forum’s Managing Director for Europe. In this role, van Eijk implements FPF’s agenda in Europe, overseeing its day-to-day operations, and managing relationships with stakeholders in the industry, government, academia, and civil society. Van Eijk is a technologist with an M.Sc. from the Leiden Institute of Advanced Computer Science, Leiden University, and a Ph.D. from Leiden Law School, Leiden University, focusing on online advertising (real-time bidding). Read his full bio.

Dr. Aaron Massey

Technologist and Senior Policy Analyst for Advertising Technologies and Platforms, Future of Privacy Forum

Aaron Massey joined FPF in August 2022 as Technologist and Senior Policy Analyst for Advertising Technologies and Platforms. Previously, he was an Assistant Professor of Software Engineering at the University of Maryland, Baltimore County (UMBC). His academic research focused on computer security, privacy, software engineering, and regulatory compliance in software systems. Read his full bio.