Fundamentals of Online Advertising Training

Fundamentals of online advertising

MARCH 27, 2025 @ 1:00 – 3:00 PM

FPF is pleased to offer our introduction to Online Advertising course.

In the Future of Privacy Forum’s training on Fundamentals of Online Advertising, participants will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.

Please check this box to proceed to register. I understand that by checking the box to proceed, I am sharing data with Eventbrite. Click here to view Eventbrite’s Privacy Policy. You can also register for this event on the Eventbrite website.

Learning Objectives

In This Training You Will Learn:

The basics of online advertising and its evolution over time, including how browsers work, the flow of data between websites, ad tech providers, and intermediaries, and the terminology.
The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem.
How data from users’ activities across different websites or platforms is used for targeted advertising.
Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.

CLICK HERE TO WATCH FULL VIDEO

fundamentals of online advertising badge 1

Upon completing the training, participants will receive IAPP CPE Credits and a digital badge from our partner, Credly, recognizing your newfound knowledge and demonstrating your commitment to staying at the forefront of privacy developments.

This course is also available as a Private Training

All of our Public trainings are also available for you to internally bring to your team or organization as a Private Trainings

Learn More

MEET OUR TRAINING FACULTY

Adam Towvim

Partner

Chameleon Collective

Adam is a marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap, and Waystar. As a strategic advisor, Adam’s focus areas include mobile/precise location and new digital media technologies, covering impacts to data privacy and digital advertising practices. He also serves as an expert witness for legal matters relating to marketing, advertising, and data privacy.

Additional public Trainings

Name	Date	Pricing
U.S. Privacy Landscape	January 28, 2025 @ 12:00 – 2:00 PM EST	$195 – $375	Register
The AI Regulatory Landscape in the U.S.	February 11, 2025 @ 1:00 – 3:00 PM EST	$195 – $375	Register
Building a Responsible AI Program	March 11, 2025 @ 12:00 – 2:00 PM EST	$195 – $375	Register
De-Identification	April 8, 2025 @ 10:00 – 12:00 PM EST/4:00 – 6:00 PM CET	$195 – $375	Register

Have Questions?

Cancellation Policy

Cancellations will be honored, minus our vendor’s processing fee, up to 3 days prior to the session. For cancellations after that date, we will honor the registration for the next scheduled date of this session or an alternate FPF training class.