Understanding Digital Data Flows

Building on the success of FPF’s Masterclass series that helps lawmakers and the public understand data driven technologies, these training sessions feature in-depth learning experiences, designed for in-house corporate executives, privacy professionals, lawyers, and other business leaders to learn directly from experts. The classes provide individuals who play a role in developing policies for organizations with a working understanding of the ways technology and personal data is utilized in key sectors.

*Although these classes do consider relevant laws and policies, they focus primarily on the underlying technologies, data flows, and business practices that need to be grasped in order to better understand data protection issues.

Session Topics

FPF’s Understanding Digital Data Flows program currently offers a variety of subject areas available for both public and in-house training sessions, including: 

Additional session topics are currently under development. If there’s a subject area of interest not currently listed or you’d like to schedule training for your organization, contact us at [email protected].

Session Format

All sessions will take place live and in a virtual setting through 2021. Each will be hosted by knowledgeable FPF experts to provide real-world insights. Sessions are intended to be interactive and registered participants will have an opportunity to ask questions of the host and to learn from each other. 

In-House Corporate Sessions

Sessions are also available for companies as closed, in-house training, using the same curriculum and expert instructors. In-house training allows your teams to ask questions specific to your organization in a non-public format, collaborating and initiating discussions with your internal stakeholders while in the session. 

In-house training is provided at a flat fee, per session, and is scheduled at times that are convenient both to your organization and FPF trainers. Sessions are open to your invited employees only (no public admission). 

To learn more or to schedule training for your organization, contact us at [email protected].

Upcoming Public Sessions

The current list of scheduled sessions open to the public is below. If you have any questions about this program, or would like to inquire about in-house training opportunities for your organization, please reach out to [email protected].

Understanding Digital Data Flows: Fundamentals of Online Advertising – July 28, 2021

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The Fundamentals of Online Advertising session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.

Participants will gain an understanding of:

  • The basics of online advertising and its evolution over time, including how browsers work; the flow of data between websites, ad tech providers, and intermediaries; and the terminology;
  • The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;
  • How data from users’ activities across different websites or platforms is used for targeted advertising; and
  • Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.

Your Fundamentals of Online Advertising training hosts:

  • Christy Harris, Director of Technology and Privacy Research. Christy leads internal research and public policy efforts on issues of data privacy and online advertising, mobile apps, and platforms. Christy advised on AOL’s global advertising and marketing practices during her tenure at the company. Read her full bio.
  • Dr. Rob van Eijk, Managing Director for Europe. Rob manages FPF’s European operations, and manages relationships with stakeholders in industry, government, academia, and civil society. Rob holds a PhD in programmatic advertising and was a senior technologist with the Dutch Data Protection Authority. Read his full bio.


Individual Rate: $350 per person
Discounted FPF Supporter Rate: $250 per person


Understanding Digital Data Flows: Biometrics – Head to Toe – September 29, 2021

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Derived from the Greek words “bio” meaning life and “metric” meaning to measure, biometrics refers to applying statistical analysis to physical traits. A biometric is any measurable physical characteristic or personal trait that can be used to identify or verify an individual’s identity. As an emerging technology with ever-increasing applications, biometric technology is used for personal identity, authentication, profiling, analysis, and tracking. These applications raise concerns for people in some contexts, but these systems are also being used to make it easier to access the devices and accounts individuals and companies rely on, thereby helping to do things like unlock smart phones, access bank accounts, travel, and enter physical workspaces. There are things biometric technologies do well, and areas where the use of biometric systems should be considered with caution. Particularly when systems are used to track people’s health, behavioral habits, analysis or profiling, or even to evaluate emotion, personal characteristics, or preferences. Current social, ethical, and regulatory regimes are still grappling with how to best govern the development and application of this technology.


The Biometrics session will cover topics including:

  • How biometrics systems work, including definitions, technology processes, and common systems such as facial recognition, fingerprints, voice, and behavioral characterization;
  • The benefits and risks, including efficiencies, potential harms, and privacy considerations;
  • Common commercial applications of the technology in healthcare, advertising, employment, and education contexts; and
  • Social and ethical considerations, including law enforcement uses, regulatory frameworks, and standards setting initiatives.

Your Biometrics: Head to Toe training host:

  • Brenda Leong, Senior Counsel & Director of AI & Ethics. Brenda oversees development of privacy analysis of AI and Machine Learning technologies, and manages the FPF portfolio on biometrics and digital identity, along with the ethics challenges of these emerging systems. Read her full bio.


Individual Rate: $350 per person
Discounted FPF Supporter Rate: $250 per person


Understanding Digital Data Flows: De-Identification – COMING SOON

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The De-Identification session will cover topics including: 

  • The basics of identifiability, including technical and legal definitions; 
  • The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;
  • Risk-based de-identification methods; and
  • Understanding and mitigating re-identification risks using technical, legal, and organizational controls.

Your De-Identification training hosts:

  • Kelsey Finch, Senior Counsel. Kelsey leads FPF’s efforts on smart cities and communities, data de-identification, and ethical data-sharing and research, and serves as an expert and thought leader through speaking engagements, media interviews, and interaction with local, state, and federal regulators and strategic partners. Read her full bio.
  • Dr. Rob van Eijk, Managing Director for Europe. Rob manages FPF’s European operations, and manages relationships with stakeholders in industry, government, academia, and civil society. Rob holds a PhD in programmatic advertising and was a senior technologist with the Dutch Data Protection Authority. Read his full bio.


Individual Rate: $350 per person
Discounted FPF Supporter Rate: $250 per person


Understanding Digital Data Flows: Fundamentals of AI Governance – COMING SOON

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As AI is increasingly incorporated into their operations, businesses need to understand the underlying technologies and data flows in order to facilitate model integration, measure for bias, and promote fairness. Not all businesses can accurately define when they are using artificial intelligence, or be reliably confident in their knowledge of the internal data flows powering these systems. In addition, organizations responsible for AI models may not be familiar with all sources of data, or have identifiable tracking, documentation, and oversight of their outputs.


The Fundamentals of AI Governance session will cover topics including:

  • The key markers of artificial intelligence, machine learning, and data analytics in existing systems;
  • The essentials of data flows, data management, and data use for production level artificial intelligence applications;
  • The basics of AI models, managing and testing models, and deploying AI; and
  • The importance of understanding data and models as two levers to pull when managing bias and fairness in artificial intelligence and machine learning models.

Your Fundamentals of AI Governance training hosts:

  • Brenda Leong, Senior Counsel & Director of AI & Ethics. Brenda oversees development of privacy analysis of AI and Machine Learning technologies, and manages the FPF portfolio on biometrics and digital identity, along with the ethics challenges of these emerging systems. Read her full bio.
  • Dr. Sara Jordan, Senior Counsel for AI & Ethics. Sara’s profile at FPF includes privacy implications of data sharing, data and AI review boards, privacy analysis of AI and Machine Learning (AI/ML) technologies, and analysis of the ethics challenges of AI/ML. Read her full bio.


Individual Rate: $350 per person
Discounted FPF Supporter Rate: $250 per person


Cancellation Policy: Cancellations will be honored, minus vendor processing fees, up until 3 days before the session. For cancellations after that date, we will honor the registration for the next scheduled date of this class or another of the FPF training classes at FPF discretion.