Web Analysis, Behavioral Targeting and Advertising: Individual Visitors Tracking v/s Aggregate Data
August 18, 2009
http://webanalysis.blogspot.com/2009/08/individual-visitors-tracking-vs.html
In our comments on the federal government’s request for input on the use of cookies, we made the point that for the purpose of Web site analytics use of data in the aggregate was quite sufficient. This discussion and debate between analytics industry experts from Google and Comscore provides some insight on the issues around analytics, individual data, personalization and related privacy issues.
Published:
Last Updated: August 31, 2020
