$250-$350 July 22 @ 1:00pm - 2:30pm (EDT)


Click here to learn more about FPF’s Understanding Digital Data Flows trainings. 


The De-Identification session will cover topics including: 

  • The basics of identifiability, including technical and legal definitions; 
  • The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;
  • Risk-based de-identification methods; and
  • Understanding and mitigating re-identification risks using technical, legal, and organizational controls.

FPF Corporate Members receive a discounted registration rate for this session. FPF invites and welcomes the support of companies committed to advancing privacy practices. Please see FPF’s statement of Supporter Levels and Benefits. To learn more about supporting our organization and becoming a member, please contact [email protected]


Kelsey Finch

Senior Counsel, Future of Privacy Forum

Kelsey Finch, CIPP/US, is Senior Counsel at the Future of Privacy Forum and represents FPF from Seattle, WA. Kelsey leads FPF’s projects on smart cities and communities, data de-identification, ethical data-sharing and research, and other select projects, and serves as an expert and thought leader across the country through speaking engagements, media interviews, and interaction with local, state, and federal regulators and strategic partners. Her work has been published in the Cambridge Handbook of Consumer Privacy, the Fordham Urban Law Journal, and the Santa Clara Law Review. Before coming to FPF, Kelsey was an inaugural Westin Fellow at the International Association of Privacy Professionals, where she produced practical research on a range of privacy topics and edited the FTC Privacy Casebook. She is a graduate of Smith College and the Benjamin N. Cardozo School of Law, with a concentration in Intellectual Property and Information Law.

Learn more about Kelsey’s work by reading Smart Communities: Q&A with Kelsey Finch.

Rob van Eijk

Managing Director for Europe, Future of Privacy Forum

Dr. Rob van Eijk serves as the Future of Privacy Forum’s Managing Director for Europe. In this role, van Eijk implements FPF’s agenda in Europe, overseeing its day-to-day operations, and manages relationships with stakeholders in the industry, government, academia, and civil society.

Prior to serving in this position, van Eijk worked at the Dutch Data Protection Authority (DPA) for nearly 10 years and has since become an authority in the field of online privacy and data protection. He represented the Dutch DPA in international meetings and as a technical expert in court. He also represented the European Data Protection Authorities, assembled as the Article 29 Working Party, in the multi-stakeholder negotiations of the World Wide Web Consortium on Do Not Track.

Van Eijk is a technologist with an M.Sc. from the Leiden Institute of Advanced Computer Science, Leiden University, and a Ph.D. from Leiden Law School, Leiden University, focusing on online advertising (real-time bidding). He contributes as a guest lecturer to the Leiden Legal Technologies Program, an academic program that is provided by the Centre for Professional Learning at the Faculty of Governance and Global Affairs of Leiden University in cooperation with the Faculty of Law, and the Faculty of Mathematics and Natural Sciences. He also serves as a guest researcher at eLaw, Center for Law and Digital Technologies at the Leiden Law School of Leiden University.

Learn more about Rob’s work by reading Rob van Eijk Discusses Trends in European Privacy Discussions.