Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
FTC's Cross Device Workshop to be held on Monday, Nov. 16th
On Monday, the FTC will be holding a workshop on cross-device tracking: how and why the advertising and marketing industries are using emerging technologies to track individual users across platforms and devices. The Future of Privacy Forum is releasing a helpful new report to understanding these technologies, entitled Cross Device: Understanding the State of State […]
Cross-Device: Understanding the State of State Management
On Friday, October 16, the Future of Privacy Forum filed comments with the FTC in advance of the FTC’s Cross Device Workshop on Nov. 16, 2015. Jules Polonetsky and Stacey Gray have prepared a report, Cross-Device: Understanding the State of State Management, based on revisions to FPF’s comments filed with the FTC on October 16th, that aims to describe […]
Altimeter Offers Up Privacy Lessons for IoT
A new report today from Altimeter explores what brands can learn about consumer privacy perceptions in the booming Internet of Things. The group warns of the “massive gulf between consumer awareness and industry practices when it comes to practice,” and suggests that companies could respond to consumer anxiety by pursing more trusted customer relationships. At […]
FPF Senior Fellow Peter Swire Provide Comments to the FCC on Broadband Consumer Privacy
Later today, Peter Swire, FPF Senior Fellow, will participate at the FCC’s public workshop on broadband consumer privacy. He also prepared written comments expanding on his thoughts. Professor Swire summarizes his research as follows: First, I examine the effect of the Section 222(a) definition of “proprietary information” as compared with the Section 222(c) definition of […]
Public Perceptions on Privacy
Today’s new report by the Pew Research Center gives the lie to the notion that privacy is unimportant to the average American. Instead, the big take away is that individuals feel like they lack any control over their personal information. These feelings are directed at the public and private sector alike, and suggest a profound […]
"Databuse" as the Future of Privacy?
Is “privacy” such a broad concept as to be meaningless from a legal and policy perspective? On Tuesday, October 14th, the Center for Democracy & Technology hosted a conversation with Benjamin Wittes and Wells Bennett, frequently of the national security blog, Lawfare, to discuss their recent scholarship on “databuse” and the scope of corporate responsibilities […]
FTC Wants Tools to Increase Transparency and Trust in Big Data
However we want to define “Big Data” – and the FTC’s latest workshop on the subject suggests a consensus definition remains elusive – the path forward seems to call for more transparency and the establishment of firmer frameworks on the use of data. As Chairwoman Ramirez suggested in her opening remarks, Big Data calls for […]
Privacy Chutzpah: A Story for the Onion?
I recently received an email promoting a campaign by a group called Some Of Us, an organization that generates petitions opposing various activities of large companies. This campaign was directed at Facebook, calling on the social network to not sell user data to advertisers. Facebook has recently announced plans to allow advertisers to target ads to Facebook users based on […]
Interest Based Ads and More Transparency
Facebook wasn’t doing interest based advertising until now? Huh? Most users of Facebook know that the ads they see are selected by Facebook based on information on their profile, what they have “liked” and interests they have selected. Most have also noticed that if they visit a web site off Facebook like Zappos, they may […]
New Mobile Tracking Dos and Don’ts from Apple
We wrote in the past about how Apple was addressing privacy concerns about mobile tracking by restricting the identifiers that mobile developers can use to track devices. Apple announced in 2011 that developers moving forward would only be permitted to track an iOS device using Apple’s new Advertising Identifier (IDFA). Despite the fact that this […]