Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
"Do Not Track" – Update
Some Background Notes on Do Not Track – in Advance of the Future of Privacy Panel and the Energy and Commerce Hearing Today’s Wall Street Journal article by Julia Angwin focuses on the upcoming “Do Not Track” events taking place this week, including the FPF program on Wednesday, and provides some background on recent developments. […]
FPF to host event, "Do Not Track" Demystified
FPF will host an expert event entitled, “Do Not Track” Demystified. The discussion comes on the eve of a Congressional hearing to examine the need and feasibility of a federal law to control the tracking of consumers’ online activity for marketing and analytic purposes. This program will examine the role of technology in empowering consumers […]
Cookie Opt-In – EuroPriSe – European Privacy Seal
As usual, some of the most thoughtful and practical advice about EU data compliance around behavioral ads comes from the staff of the data commissioner of Schleswig-Holstein in Germany who run the EuroPrise privacy seal. “Opt-in” achieved via icons plus access to see and edit profiles, plus additional reminders. Read about it here: Cookie Opt-In
FPF Icon Project Cited By EU Article 29 Working Party
The EU Article 29 Working Party has issued an opinion on the need under EU law for consumer opt-ins for behavioral advertising that involves online tracking. Our friends at Hogan Lovells have provided this analysis on their blog. In calling for “simple and effective mechanisms for users to affirmatively give their consent for online behavioral […]
Tying IP Addresses to Offline Data
This morning Media Post’s Wendy Davis reported on ClearSight Interactive’s new behavioral targeting platform, which allows marketers to target Web users based on the profiles associated with their specific neighborhoods.
The Future of Privacy Legislation: A Conversation with Congressmen Rick Boucher and Cliff Stearns
On Wednesday, Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL), Chairman and Ranking Member of the House Subcommittee on Communications, Technology and the Internet, spoke exclusively with the Future of Privacy Forum and a select group of privacy advocates, academics, and members of the business community about the discussion draft of privacy legislation the Congressmen […]
FPF's Comments in Response to Department of Commerce Privacy NOI
The Department of Commerce is examining the nexus between privacy and innovation in the Internet economy, as reflected in its recent Notice of Inquiry (NOI) to which the Future of Privacy Forum submitted this document. After detailing the importance of privacy to the success of the Internet economy, our submission provides examples of innovations in […]
FPF Submits Comments in Response to Department of Commerce Privacy NOI
The Department of Commerce is examining the nexus between privacy and innovation in the Internet economy, as reflected in its recent Notice of Inquiry (NOI) to which the Future of Privacy Forum submitted this document. After detailing the importance of privacy to the success of the Internet economy, our submission provides examples of innovations in online privacy such […]
Guest Blog on Privacy Safe Harbors
The following is a guest post to the FPF Blog from Ira Rubinstein, a Senior Fellow at the Information Law Institute and Adjunct Professor at New York University School of Law In early May, Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) released a discussion draft of comprehensive privacy legislation. The draft bill would require companies […]
Guest Blog on Privacy Safe Harbors
The following is a guest post to the FPF Blog from Ira Rubinstein, a Senior Fellow at the Information Law Institute and Adjunct Professor at New York University School of Law In early May, Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) released a discussion draft of comprehensive privacy legislation. The draft bill would require […]