Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
The Old Line State Does Something New on Privacy
On April 6, the Maryland Senate concurred with House amendments to SB 541, the Maryland Online Data Privacy Act (MODPA), sending the bill to Governor Moore for signature. If enacted, MODPA could be a paradigm-shifting addition to the state privacy law landscape. While recent state comprehensive privacy laws generally have added to the existing landscape […]
Two New Apple and Google Platform Privacy Requirements Kicking In Now
Apple’s important mandatory requirements affecting iOS apps are about to kick in, and Google’s new requirements for publishers and advertisers have just gone into effect. Accurately implementing these requirements calls for close cooperation between the legal, privacy, and ad ops teams. Apple’s Privacy Manifests At WWDC 2023, Apple announced privacy manifests, signatures for SDKs, and […]
FPF Celebrates 15 Years! Spring Social Marks Board Transition as Data Protection Leaders Toast to FPF’s Success
Leaders in Data Protection Take Center Stage at FPF’s Spring Social The week started with FPF’s 15th Anniversary Spring Social, where FPF CEO Jules Polonetsky thanked FPF’s Board Chair and Founder Chris Wolf, who served for 15 years, and welcomed FPF’s new Board Chair, Alan Raul. Three leading data protection regulators lauded FPF’s effectiveness in […]
Examining Novel Advertising Solutions: A Proposed Risk-Utility Framework
This week, the Future of Privacy Forum released Advertising in the Age of Data Protection: Background for a Proposed Risk-Utility Framework for Novel Advertising Solutions (v 1.0), which will be open for Public Comment until May 26, 2024. The digital advertising industry is in the midst of a sea change. Around the world, privacy regulators […]
Colorado’s Approval of Global Privacy Control: Implications for Advertisers and Publishers
The privacy laws of both Colorado and California require organizations to recognize Universal Opt-Out Mechanisms (UOOMs), a tool through which a person can invoke their opt out rights broadly across all the websites they visit. While California has required responding to certain UOOMs since July 2021, the Colorado Attorney General has only recently approved their […]
This Year’s Must-Read Privacy Papers to be Honored at Washington, D.C. Event
The Future of Privacy Forum’s 14th Annual Privacy Papers for Policymakers Award Recognizes Influential Privacy Research Today, the Future of Privacy Forum (FPF) — a global non-profit focused on data protection headquartered in Washington, D.C. — announced the winners of its 14th annual Privacy Papers for Policymakers (PPPM) Awards. The PPPM Awards recognize leading U.S. […]
Survey of Current Universal Opt-Out Mechanisms
With contributions from Aaron Massey, FPF Senior Policy Analyst and Technologist, Keir Lamont, Director for U.S. Legislation, and Tariq Yusuf, FPF Policy Intern Several technologies can help individuals configure their devices to automatically opt out of web services’ requests to sell or share personal information for targeted advertising. Seven state privacy laws require that organizations […]
EU’s Digital Services Act Just Became Applicable: Outlining Ten Key Areas of Interplay with the GDPR
DSA: What’s in a Name? The European Union’s (EU) Digital Services Act (DSA) is a first-of-its-kind regulatory framework, with which the bloc hopes to set an international benchmark for regulating online intermediaries and improving online safety. The DSA establishes a range of legal obligations, from content removal requirements, prohibitions to engage in manipulative design and […]
A New Domicile for Comprehensive Privacy in Delaware
On June 30, 2023, in the final hours of the Delaware legislative session, lawmakers in Dover passed House Bill 154, the Delaware Personal Data Privacy Act (“DPDPA”). If enacted by Governor Carey, the DPDPA will take effect on January 1, 2025 and follows the general model established by the Connecticut Data Privacy Act (CTDPA), with […]
FIRST JAPAN PRIVACY SYMPOSIUM CONVENING G7 REGULATORS FOCUSES ON GLOBAL TRENDS AND ENFORCEMENT PRIORITIES
The Future of Privacy Forum (FPF), a global non-profit focused on data protection and privacy, and S&K Brussels LPC will jointly present the first edition of the Japan Privacy Symposium on June 22, 2023. The event will convene in Tokyo, bringing together leaders in the Japanese privacy community with data protection and privacy regulators from […]