Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Future of Privacy Forum Letter to the White Office of Science and Technology Policy
Following is the test of the letter we sent to the White House in response to the call for feedback on the President’s memo on Openness and Transparency April 3, 2009 Dear Ms. Noveck: The Future of Privacy Forum is providing the below suggestions to offer a roadmap for enabling use […]
MediaPost Publications The Further Adventures Of Opt-In Man
Excellent review by Behavioral Insider’s Steve Smith of how networks are beginning to provide users access to profiles and a roadmap to make this more useful for users. The eXelate widgetised version of a profile viewer that publishers or advertisers could provide at their own sites seems to make sense — if there was a […]
TRUSTe Webinar – March 30, 2009
Jules will be participating in the TRUSTe Webinar on March 26, 2009. The webinar will explore how advertising has supported the Internet’s remarkable growth and seems to represent a viable revenue stream for many sites for the foreseeable future. The Internet offers the potential of perfect targeting – delivering just the right ad to each […]
The Path to Transparency
Saul Hansell of the NY Times does a good job describing Google’s new behavioral advertising features. I would add one more company, WPP’s Safecount, to the list of those showing user’s their profiles. Safecount is in the research/analytics business, not directly in behavioral ad business, which is probably why Saul didn’t include them. However, the […]
Future of Privacy Forum Applauds Google’s Behavioral Advertising Announcement
FPF Co-Chairman and Director Jules Polonetsky today issued the following statement in reaction to Google’s announcement that it would begin to give users the ability to see and edit the information that it has compiled about their interests for the purposes of behavioral targeting, and provide users with the choice to opt out from interest-based […]
International Association of Privacy Professionals Privacy Summit 09 – March 11 – 13, 2009
International Association of Privacy Professionals Privacy Summit 09
March 11-13, 2009
Washington, DC
http://www.privacysummit.org/
Invest in privacy professionals to reclaim trust
By Trevor Hughes, executive director, International Association of Privacy Professionals The enormous international focus on privacy is growing more urgent in the face of business and government pressure to get the economy moving again and restore trust in our most basic institutions. To help rebuild trust and bolster bottom lines in a down market, it […]
Persistent Opt-Out Cookies
Future of Privacy Forum Applauds Yahoo for Enhancing Consumer Control of Cookies FPF Co-Chairman and Director Jules Polonetsky today issued the following statement in reaction to Yahoo’s announcement that it would refresh the opt-out preferences of users across different computers and browsers, and re-set a new opt-out cookie if a user inadvertently deleted their opt-out […]
BT: Privacy Peril Or Key To Web Prosperity?
BT: Privacy Peril or Key To Web Prosperity? Media Post By Mark Walsh February 27, 2009 If behavioral targeting is the key to providing Web users with advertising that’s better tailored to their particular needs and interests–instead of banner ads that they ignore–then what’s the harm to consumers? That was a central question tackled by […]
After search, ad-serving logfiles.
Last week the major search engines presented before the Article 29 Working Party of European data regulators. Brendon Lynch of Microsoft had this handy chart which gave an overview of how the companies handle search data. One thing I haven’t seen discussed is how companies are – or are not – handling the very tricky […]